Lifecycle Marketing Lead

Vaga não está no LinkedIn

🕒 Agosto 27

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $120.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Directive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A Directive é a melhor empresa de web design e TI de Oneonta, NY, especializada em implementação e gerenciamento de tecnologia para empresas. Eles oferecem uma ampla gama de serviços, incluindo TI gerenciada, terceirização de TI, cibersegurança, hospedagem em nuvem, desenvolvimento web e serviços de TI para organizações sem fins lucrativos. Com foco em monitoramento proativo de TI, treinamento em cibersegurança e hospedagem gerenciada na nuvem, a Directive se dedica a manter os sistemas funcionando enquanto maximiza a produtividade para pequenas e médias organizações. Seus serviços também incluem reparo de computadores, design de sites e conformidade com leis como o NY SHIELD Act, proporcionando suporte abrangente para as necessidades tecnológicas das empresas.

Descrição

• Build lifecycle strategies rooted in clients' revenue models, customer journeys, data, and business objectives • Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement • Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data • Identify gaps in existing lifecycle programs and prioritize high-impact opportunities • Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points • Establish measurement frameworks connecting lifecycle activity to meaningful business outcomes • Build alongside the team and directly deliver hands-on client work • Work across client technology stacks and lifecycle platforms • Own senior client relationships and lead stakeholder conversations • Help define Directive's Lifecycle Marketing methodology, service offerings, delivery model, technology recommendations, and measurement frameworks • Help hire, mentor, and develop the Lifecycle Marketing team as the offering grows • Help determine where Lifecycle Marketing can create value before engagements begin • Support scoping, pitching, and expanding client engagements • Partner with the Director and Managing Director on practice development

🎯 Requisitos

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines • Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models • Hands-on experience architecting lifecycle programs from scratch • Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement • Working expertise in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive • Experience working with imperfect data and creating practical strategies despite technical limitations • Strong client-facing communication and ability to lead conversations with senior stakeholders • Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes • Previous experience mentoring, managing, or informally developing other marketers • Ability to move between strategy and execution • Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements • Comfort operating in ambiguity and creating structure • Strong point of view and willingness to change it based on data or client context • Agency or consulting experience managing multiple clients simultaneously (strong plus) • Experience supporting both eCommerce and B2B/SaaS lifecycle programs (strong plus) • Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models (strong plus) • Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor (strong plus) • Experience with SMS strategy, technology evaluation, implementation, and optimization (strong plus) • Experience partnering with RevOps, Sales Operations, or Marketing Operations teams (strong plus) • Experience auditing lifecycle programs and translating findings into paid consulting engagements (strong plus) • Previous responsibility for scoping, pitching, or selling professional services (strong plus) • Experience helping build a new capability, department, or service offering (strong plus) • Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies (strong plus) • Established and current work authorization and permanent residence in the United States; global opportunities may be available in Canada, Mexico, and the UK

🏖️ Benefícios

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (Closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual company-wide retreat • Remote-first work from home office • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities