Solutions Marketing Manager – Flow Cytometry

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.338 - $122.222 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Dotmatics

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🧬 Biotecnologia

🔬 Ciência

⚕️ Seguro de Saúde

Biotechnology • Science • Healthcare Insurance

A Dotmatics é uma plataforma de inteligência científica movida por IA que se especializa em gestão de dados e automação de fluxo de trabalho especificamente para descoberta científica multimodal. Ela facilita fluxos de trabalho de laboratório adaptativos, melhora a colaboração entre diversas disciplinas científicas e integra análises preditivas avançadas para acelerar a pesquisa e o desenvolvimento. Com um conjunto de produtos, incluindo soluções para bioinformática, quimioinformática e citometria de fluxo, a Dotmatics apoia pesquisadores na tomada de decisões informadas, agilização de operações e promoção da inovação em descoberta de medicamentos e ciência dos materiais.

Descrição

• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio. • Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs. • Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions. • Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging. • Support product launches, campaign rollouts, and growth initiatives across the portfolio. • Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/event channels. • Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives. • Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions. • Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue. • Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement. • Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.

🎯 Requisitos

• 5+ years of experience in flow cytometry, cytometry software, or a related life sciences/scientific domain. • Experience developing and executing measurable marketing campaigns that drive leads, trials, pipeline, revenue, and customer engagement. • Strong understanding of scientific buyer journeys, research workflows, and customer decision-making. • Ability to translate technical and scientific concepts into compelling customer-facing messaging. • Familiarity with modern digital marketing, inbound marketing, marketing automation, performance analytics, and campaign optimization. • Experience supporting both sales-led and product-led growth motions. • Experience marketing scientific software, bioinformatics, cytometry, or research technology solutions. • Experience with PLG programs such as free trials, online purchases, onboarding journeys, lifecycle marketing, and self-service conversion. • Experience with performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization. • Experience managing or supporting marketing databases, segmentation, list growth, and campaign targeting. • Familiarity with AI tools and interest in leveraging AI to improve marketing effectiveness. • Experience supporting conferences, scientific events, tradeshows, and field marketing programs. • Experience building collateral and content that supports both marketing campaigns and sales conversations.

🏖️ Benefícios

• Medical, Dental, Vision, Insurance • Health Spending Accounts • Wellness Benefits (Mental Health Apps and Fitness Perks) • Company-paid Life and Disability Insurance • 401k Retirement Plan (with 4% company match; immediate vesting) • Flexible Time off Plan (for US exempt employees)