Senior Marketing Manager

🕒 Julho 29

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Drug Hunter

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2018

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

A Drug Hunter é uma plataforma de mídia científica especializada e inteligência que organiza notícias, estudos de caso, análises de patentes, perfis de moléculas e conteúdo de webinars focados na descoberta e desenvolvimento de medicamentos de pequenas moléculas e biológicos. O site destaca divulgações pré-clínicas e clínicas, insights em química medicinal, ciência translacional e destaques de propriedade intelectual para pesquisadores, profissionais de biotecnologia/farmacêutica e investidores. A Drug Hunter também realiza webinars e palestras rápidas e oferece recursos voltados para manter a comunidade de descoberta de medicamentos informada sobre avanços em pipelines e tecnologias de descoberta.

Descrição

• Develop and deploy ABM campaigns with tailored messaging, content, and CTAs • Deliver our positioning within lifecycle programs with appropriate messaging for the intended audience at their stage in the customer journey • Partner with Sales to maintain our segmented target account list, and design the approach for each segment type • Ensure tracking mechanism is established for each program to monitor progress, measure success, and build a playbook for future ABM & lifecycle programs • Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness • Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved • Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch • Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base • Create reports in HubSpot to track launch success and areas for improvement on future launches • Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed • Develop customer proof with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke intrigue in the product • Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test • Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove • Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year

🎯 Requisitos

• College degree required (B.S. or M.S. in science a plus) • 5–8 years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required. SaaS experience a plus. • Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing • Demonstrated case study or customer story portfolio • Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale • Comfort working directly with scientists and technical subject matter experts • Account-based marketing experience preferred; HubSpot familiarity is a plus • Travel up to 20%

🏖️ Benefícios

• Drug Hunter provides industry-leading benefits, including the following: • - Competitive salary, variable compensation, and equity • - Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan • - Short-term disability and long-term disability insurance • - Cancer and critical illness coverage • - Up to 14 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan • - 401(k) + employer match (3-5%) • - Home office set up stipend for fully remote employees • - Learning and development support • - Generous and flexible vacation and leave policies