Field Marketing Manager

🔥 12 horas atrás

⚔️ Virginia – Remoto

⚔️ Virginia – Remote

💵 $90.000 - $105.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Empower Brands

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

🏗️ Construção

📦 Logística

Consulting • Construction • Logistics

Empower Brands é uma plataforma de franquias líder que abrange dez marcas de franquias de classe mundial, incluindo: • Archadeck Outdoor Living • Bumble Roofing • Canopy Lawn Care • Conserva Irrigation • FRSTeam • JANPro • Koala Insulation • Outdoor Lighting Perspectives • Superior Fence and Rail • Wallaby Windows Nossa missão na Empower Brands é cultivar marcas de classe mundial liberando determinação, devoção e realização inabaláveis.

Descrição

• Support localized performance strategies for assigned franchise owners by connecting marketing investments to measurable business outcomes • Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities • Evaluate marketing ROI using cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition cost metrics • Facilitate quarterly local business reviews • Align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions • Recommend strategic priorities that improve profitability and support execution of agreed growth plans • Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, paid social, websites, reputation management, and other demand-generation programs • Translate complex reporting into practical business insights and identify opportunities, risks, and trends across assigned markets • Benchmark performance against comparable franchise locations • Partner with Franchise Business Consultants, Digital Marketing, Operations, and Brand Leadership on onboarding, market launches, performance improvement, territory expansion, multi-location growth, and long-term planning • Review campaign performance with digital marketing partners and recommend data-driven optimization strategies • Help franchise owners understand vendor recommendations, identify funnel breakdowns, and protect marketing investments

🎯 Requisitos

• Bachelor's degree in marketing, business, or a related discipline • 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing • Experience working directly with business owners or executive-level clients • Strong understanding of marketing analytics and business performance metrics • Experience facilitating strategic business reviews and presenting recommendations to stakeholders • Excellent communication, relationship management, and consulting skills • Franchise, home services, or multi-location experience is a plus • Agency or client strategy experience preferred • Experience working with digital marketing vendors preferred

🏖️ Benefícios

• Approximately 20–30% travel opportunity • Equal opportunity workplace committed to diversity and inclusion