Senior Marketing Manager – Growth

🕒 Julho 27

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EVgo

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2010

⚡ Energia

🚘 Automotivo

🚗 Transporte

💰 $225.000.000 Post-IPO Debt - EVgo em 2025-07

Energy • Automotive • Transport

A EVgo é uma empresa dos EUA que possui e opera uma das maiores redes públicas de carregamento rápido para veículos elétricos do país. Com mais de 1. 200 estações públicas de carregamento rápido e cobertura dentro de 10 milhas de mais de 40% da população dos EUA, a EVgo oferece carregamento rápido e conveniente compatível com todos os VEs com capacidade de carregamento rápido, acessível via aplicativo, RFID ou pagamento. A empresa faz parcerias com montadoras, anfitriões de locais, empresas de compartilhamento de viagens e veículos autônomos, concessionárias de energia e negócios para implantar e operar carregadores, oferece múltiplos planos de preços e serviços como o Autocharge+, e está expandindo o suporte para padrões de carregamento como o NACS da Tesla.

Descrição

• Own EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, PlugShare, and other key discovery platforms. • Manage listing management workflows, listing accuracy, optimization, and insights end-to-end from “coming soon” through site launch and ongoing updates. • Lead local search and ai initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pages. • Manage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or down. • Expand localized marketing efforts through map platforms, social content, and listing-based promotional opportunities. • Designs and implements A/B tests to optimize SEO/AI performance and conversion rates. • Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information. • Own relationships with key external partners and vendors including Google, Apple, Yext, PlugShare, and related platforms. • Lead signage optimization for new sites, ensuring on-site branding, visibility, and wayfinding support discovery and help drivers confidently locate EVgo chargers. • Collaborates cross-functionally with marketing, content, and web development teams.

🎯 Requisitos

• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience. • Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms. • Experience using AI tools and agents to support day-to-day job functions, improve efficiency, and enhance productivity is a plus. • Experience managing business listings, listing management, location data, and local SEO for a consumer-facing brand. • Proven ability to lead cross-functional initiatives across marketing, product, operations, and external vendors. • Extremely detail oriented, with a high bar for accuracy and consistency across customer-facing platforms. • Highly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomes. • Excellent written and verbal communication skills.

🏖️ Benefícios

• Health & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs • Financial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance • Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP) • Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisions • Flexible Care Options: Telehealth services for convenient, low-cost access to care • Growth & Development: Mentorship programs and opportunities for career growth and internal mobility • Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs