Growth Marketing Manager, Lifecycle, MarTech

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🕒 Julho 27

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Humin

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🧘 Bem-estar

📚 Educação

🔬 Ciência

Wellness • Education • Science

A Humin é uma organização de bem-estar orientada pela ciência (anteriormente Healthy Minds Innovations) que desenvolve e entrega produtos, programas e serviços para ajudar indivíduos, educadores, organizações e pesquisadores a apoiar o bem-estar mental e o florescimento. Suas ofertas incluem ferramentas e cursos de bem-estar (por exemplo, Quiz de Emoções, Hábitos com o Telefone, Curso de Florescimento), recursos para professores e educadores, além de serviços científicos e parcerias de pesquisa que medem e traduzem resultados de bem-estar para organizações (exemplo: um estudo com Miraval). A Humin enfatiza intervenções baseadas em evidências e fornece tanto ferramentas voltadas para indivíduos quanto serviços organizacionais/educacionais fundamentados na ciência do bem-estar.

Descrição

• Drive lifecycle strategy across email and CRM, from onboarding through retention • Build and manage segmentation frameworks across audiences (consumer, educators, enterprise, donors) • Design and implement automated journeys tied to activation and engagement • Drive email list growth through value-based acquisition (content, tools, community) • Manage and optimize CRM/automation platforms (e.g., Mailchimp, HubSpot) • Establish and run testing across lifecycle touchpoints • Own social growth optimization strategy and tactics, focused on engagement quality and conversion in owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.) • Build repeatable systems for content distribution and audience capture • Partner closely with paid media to align organic and performance efforts • Test and optimize formats, cadence, and platform-specific strategies • Translate social engagement into measurable growth (email, product, community) • Own content calendar, publishing workflows, and cross-channel coordination • Build systems for content organization, tagging, and reuse across lifecycle and social • Align content delivery with lifecycle stages and growth priorities • Ensure content is structured for consistent execution and performance tracking • Support marketing performance tracking across lifecycle and growth channels • Help maintain dashboards and reporting tied to core community goals • Ensure data integrity across CRM, campaign tools, and analytics platforms • Identify and implement improvements in tooling, integrations, and workflows

🎯 Requisitos

• 5-8+ years in growth, lifecycle, or marketing performance roles • Proven track record building marketing systems and automations • Hands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systems • Strong understanding of segmentation, lifecycle design, and behavioral triggers • Experience across both DTC and B2B growth models (ecom, lead gen, or product-led) • Data-fluent in AI, comfortable with dashboards, testing, and performance analysis • Demonstrated experience implementing new tools or processes for growth outcomes • Working knowledge of social platform dynamics and growth mechanics • Be able to work in the US without requiring sponsorship. • Potential occasional domestic travel

🏖️ Benefícios

• 401K • Unlimited PTO • Medical • Dental • Vision • Professional Development Opportunities and more