Director of Global Markets

🕒 Maio 7

🗽 New York – Remoto

🗽 New York – Remote

💵 $195.000 - $230.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Feeld

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

👥 B2C

🧘 Bem-estar

💰 $500.000 Angel Round em 2015-10

B2C • Wellness

Feeld é um aplicativo de namoro projetado para indivíduos de mente aberta que buscam conexões mais significativas. A plataforma encoraja os usuários a se expressarem livremente, compartilharem suas preferências tanto dentro quanto fora do quarto e se conectarem com pessoas de mentalidade semelhante. Feeld tem como objetivo proporcionar um ambiente respeitoso e libertador para os usuários explorarem sua sexualidade e normas de relacionamento, como evidenciado por depoimentos de usuários destacando experiências positivas. O aplicativo também promove interações comunitárias através de eventos offline, como encontros sociais e palestras. Além disso, Feeld publica uma revista que explora vários aspectos dos relacionamentos e da sexualidade, oferecendo mais insights e engajamento comunitário.

Descrição

• Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets • Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth • Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication • Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale • Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression • Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression • Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience • Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally • Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth • Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground

🎯 Requisitos

• 8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets • Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance • Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy • Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts • Experienced in market expansion, with a thoughtful approach to entering and scaling new regions • A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams • Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level

🏖️ Benefícios

• Flexible working hours • Unlimited paid time off • A fully remote working situation • Home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups