Vice President of Growth

🕒 Junho 5

🗽 New York – Remoto

🗽 New York – Remote

💵 $210.000 - $290.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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Feeld

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

👥 B2C

🧘 Bem-estar

💰 $500.000 Angel Round em 2015-10

B2C • Wellness

Feeld é um aplicativo de namoro projetado para indivíduos de mente aberta que buscam conexões mais significativas. A plataforma encoraja os usuários a se expressarem livremente, compartilharem suas preferências tanto dentro quanto fora do quarto e se conectarem com pessoas de mentalidade semelhante. Feeld tem como objetivo proporcionar um ambiente respeitoso e libertador para os usuários explorarem sua sexualidade e normas de relacionamento, como evidenciado por depoimentos de usuários destacando experiências positivas. O aplicativo também promove interações comunitárias através de eventos offline, como encontros sociais e palestras. Além disso, Feeld publica uma revista que explora vários aspectos dos relacionamentos e da sexualidade, oferecendo mais insights e engajamento comunitário.

Descrição

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale • Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks • Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys • Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing • Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement • Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences • Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics • Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength • Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration • Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

🎯 Requisitos

• 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle • Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus • Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving • Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments • Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces • Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them • Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

🏖️ Benefícios

• Flexible working hours • Unlimited paid time off • A fully remote working situation • Home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups