Senior Manager, Lifecycle Marketing

🕒 Outubro 6

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

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First Stop Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2011

🏥 Saúde

⚕️ Seguro de Saúde

👥 B2C

Healthcare • Healthcare Insurance • B2C

A First Stop Health é um provedor abrangente de saúde virtual que oferece uma gama de serviços, incluindo cuidados de urgência, cuidados primários, aconselhamento em saúde mental e coaching de saúde. Projetada para indivíduos e empresas, a First Stop Health visa criar uma experiência de saúde agradável, proporcionando opções de cuidado acessíveis, econômicas e envolventes. Sua equipe é composta por médicos certificados, nutricionistas registrados, coaches de saúde e terapeutas licenciados que colaboram para apoiar toda a jornada de saúde de seus pacientes, garantindo que o cuidado esteja disponível a qualquer momento e em qualquer lugar, através de uma plataforma digital amigável.

Descrição

• Own and evolve the member lifecycle marketing strategy across awareness, onboarding, activation, engagement, retention, and re-engagement • Identify opportunities to improve member engagement through personalization, automation, segmentation, and experimentation • Establish lifecycle marketing best practices, governance, and operating standards • Serve as the organization's Braze subject matter expert • Oversee platform architecture, campaign design, Canvas strategy, segmentation, Liquid personalization, and journey orchestration • Partner with Engineering and Data teams to ensure scalable integrations, reliable data flow, and platform optimization • Drive platform governance, documentation, and operational excellence • Develop multi-channel engagement programs across email, SMS, push, and emerging channels • Build scalable audience strategies delivering the right message at the right time • Improve member experiences through testing, measurement, and optimization • Establish A/B testing and performance analysis practices • Monitor engagement and utilization metrics and translate insights into recommendations • Partner with analytics teams to measure business impact and identify opportunities • Collaborate with Product, Clinical, Data, Engineering, Client Success, and Marketing • Translate business objectives into scalable lifecycle marketing programs • Advise on member communications and engagement strategy • Lead and develop a small team of engagement professionals • Provide coaching, mentorship, and career development • Foster collaboration, accountability, and continuous improvement

🎯 Requisitos

• 7+ years of experience in lifecycle marketing, CRM, or marketing automation • 2+ years of experience managing and developing marketing professionals • Deep expertise with Braze or a comparable enterprise lifecycle marketing platform, such as Iterable, Salesforce Marketing Cloud, or Customer.io • Demonstrated success designing and optimizing lifecycle marketing programs • Experience developing automated customer or member journeys across multiple channels • Strong analytical mindset with experience using experimentation and performance data to drive decision-making • Proven ability to lead complex cross-functional initiatives • Healthcare, digital health, health plan, or benefits industry experience preferred • Experience driving member activation, utilization, engagement, and retention preferred • Experience leading marketing operations, CRM governance, or platform administration preferred

🏖️ Benefícios

• Various health and medical coverage options • Dental and vision coverage • Disability and life coverage • Monthly medical waiver allowance for employees who waive medical coverage • Remote-first work environment • Flexible paid time off • Summer Fridays • Employer match 401(k) plan • Monthly phone stipend • First Stop Health membership benefit, including Urgent Care, Mental Health, and Primary Care from the first day