Field & Partner Marketing Manager

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Flexera

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2008

☁️ SaaS

🏢 Corporativo

💰 Venture Round em 2021-03

SaaS • Enterprise • Cloud Computing

A Flexera é uma líder global em gerenciamento e otimização de ativos tecnológicos, fornecendo soluções para gerenciar e otimizar ambientes de TI em software, SaaS, hardware e infraestruturas de nuvem. Com seu conjunto abrangente de produtos, como o Flexera One, a empresa ajuda as organizações a alcançar visibilidade em TI, gerenciar despesas com SaaS e implementar estratégias de FinOps para otimizar custos de nuvem. A Flexera também oferece ferramentas para gerenciamento de licenças de software, gerenciamento de ciclo de vida de ativos de TI e resolução de riscos de segurança e regulamentação. A Plataforma de Inteligência Tecnológica da empresa une o gerenciamento de ativos de TI (ITAM) e as operações financeiras (FinOps), permitindo que as empresas impulsionem a transformação dos negócios, maximizem o uso de recursos e garantam práticas de TI sustentáveis.

Descrição

• Build and own a regional marketing plan aligned with Flexera’s corporate strategy, NAM sales priorities, and local market dynamics • Maintain a rolling 6+ month plan based on pipeline performance, intent data, and market feedback • Localize and activate global campaigns, including DGF, ABM, intent-driven, and event-driven campaigns • Select channels and tactics such as events, webinars, digital, and executive engagement to achieve pipeline goals • Design programs against metrics and track performance end-to-end • Build and activate co-marketing plans with priority NAM partners • Serve as a contact for partner engagement and joint pipeline generation • Execute against the marketing contribution model covering pipeline sourced, pipeline influenced, and bookings contribution • Monitor pipeline and bookings and adjust plans to optimize ROI • Equip SDRs and sales with assets, plays, and follow-up motions • Present plans, results, and recommendations to NAM sales leaders • Build relationships across sales, SDR, partner, CX, and product marketing teams • Surface field insights and needs to the broader marketing organization • Select and manage strategic vendors • Negotiate scope, terms, and pricing with procurement • Manage budgets, forecast spend, and report on ROI

🎯 Requisitos

• 5+ years of B2B marketing experience in the tech, software, or SaaS industry • Demonstrated field marketing impact • Strong business acumen and ability to translate sales priorities into measurable marketing strategies • Experience with ABX/ABM, event marketing, partner marketing, and value-based selling motions • Customer-first mindset and ability to balance pipeline urgency with buyer experience • Working knowledge of the NAM partner ecosystem, including VARs, MSPs, GSIs, and hyperscalers • Experience activating partner ecosystems for joint pipeline • Strong project management skills and experience running integrated campaigns and events end-to-end • Experience collaborating with SDR/BDR, product marketing, enablement, and partner sales teams • Excellent written and verbal communication skills in English • Meticulous attention to detail • Proficiency with Salesforce, marketing automation such as Marketo, webinar platforms, and ABM tools such as 6sense • Proactive, resourceful attitude and comfort operating in ambiguity • Willingness to travel across NAM as needed • Bachelor's degree in marketing, business, or communications preferred

🏖️ Benefícios

• Equal opportunity employer • Diversity, equity, and inclusion initiatives • Accommodations available for candidates requiring them