Marketing Specialist

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🕒 Junho 19

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FlexTrades

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏭 Manufatura

🎯 Recrutamento

Manufacturing • Recruitment

A FlexTrades é uma empresa que fornece soluções de mão de obra baseadas em projetos, especificamente voltadas para as indústrias de manufatura e engenharia. Eles se especializam em mobilizar trabalhadores qualificados para ajudar as empresas a atingir metas de produção, lidar com atrasos e lidar com escassez de mão de obra, com foco em instalações de manufatura nos EUA. A FlexTrades oferece uma variedade de serviços, incluindo suporte à manufatura, soluções de mão de obra customizadas e suporte de engenharia, ajudando as empresas a manterem suas capacidades de produção durante o aumento da demanda ou desafios de mão de obra. Conhecida por seu serviço responsivo e profissional, a FlexTrades efetivamente preenche a lacuna de habilidades fornecendo trabalhadores altamente qualificados, como maquinistas e soldadores, quando necessário por seus clientes.

Descrição

• Program Development: create and launch new demand generation initiatives focused on technician acquisition and bench re-engagement. • Email Marketing: plan, build, and optimize email marketing campaigns to nurture leads and drive engagement across the funnel. • Digital Marketing: manage and optimize the efficient use of job boards and company review sites to drive brand awareness, improve acquisition, and identify skilled technicians aligned to client demand. • Communications: drive candidate communication programs, newsletters, spotlights, and related programs to build a loyal, long-term technician community. • Candidate Flow Optimization: collaboration with recruiting and marketing to streamline and optimize lead handoffs, scoring, and funnel progression. • Reporting & Analysis: own campaign reporting; analyze performance metrics; share insights to improve open rates, application rates, click-through rates, conversions, and pipeline impact. • Content: coordinate and work closely with team members to develop creative content for marketing initiatives. Explore new channels to expand footprint and alignment with key technician segments including, but not limited to, sociations, career fairs, trade schools, etc. • All other duties as assigned.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business, or similar discipline. • 4+ years of experience in service-driven demand generation, B2B and B2C marketing, or growth marketing roles. • Deep knowledge of email marketing, including list segmentation, deliverability, A/B testing, and reporting. • Hands-on experience with job boards and related candidate acquisition channels as well as review sites. • Strong analytical skills and proficiency with back-end communication and reporting systems and tools (e.g., Bullhorn, Canvas, Salesforce, Google Analytics, Excel, etc.). • Excellent project management skills and attention to detail. • Strong collaboration and communication skills, with a cross-functional mindset. • Preferred Experience: Bullhorn experience is highly preferred. Experience in manufacturing, industrial staffing, workforce solutions, or similar is a plus.

🏖️ Benefícios

• Medical, Dental, Vision, Disability and Life Insurance coverage offered • Work remotely in the United States • Paid holidays, Vacation, & Birthday PTO • Company sponsored personal wellness plan • Home office equipment provided