SEM Campaign Manager

🕒 Agosto 21

🇬🇧 Reino Unido – Remoto (RU)

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

👻 Score fantasma 10%

infoinfo

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Forbes Advisor

201 - 500 funcionários

Fundada em 1917

🛡️ Seguros

💼 Consultoria

✈️ Turismo

Insurance • Consulting • Travel

A Forbes Advisor é uma plataforma online de finanças pessoais e orientação de produtos operada pela Forbes Media. Ela oferece notícias independentes, análises, comparações, guias e calculadoras sobre tópicos de finanças pessoais — incluindo cartões de crédito, bancos, hipotecas, empréstimos, seguros, investimentos, impostos e criptomoedas — para ajudar os consumidores a tomarem decisões financeiras informadas. O site é monetizado por meio de publicidade, colocações patrocinadas e parcerias de afiliados, enquanto mantém uma equipe editorial que produz análises, classificações e conteúdo instrutivo.

Descrição

• Set up, manage, and optimize paid search campaigns • Support the SEM team with analyses and reporting • Work closely with the wider paid search team to grow online presence and conversions • Ensure campaigns deliver positive ROI and achieve desired results • Manage multiple accounts across existing and new categories • Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and account metrics • Create large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals • Ensure search campaigns follow best-practice principles • Recommend and execute strategies for keywords, targeting opportunities, campaign structuring, DSA, PMax, and other paid search areas • Keep up to date with search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data, Product, and other business stakeholders • Report to the SEM Manager

🎯 Requisitos

• 2+ years of experience in performance marketing • Experience creating, managing, and executing paid search campaigns on Google Ads and Bing Ads • Proficiency in MS Excel and data manipulation • Google/Bing Ads certification is a plus • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship-building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience with SEMrush and Google Search Console for performance analysis and auditing • Proven experience using smart bidding strategies, including tROAS, tCPA, maximize conversions, and maximize conversion value

🏖️ Benefícios

• Equal employment opportunities and protection from discrimination and harassment • Compensation and training included under equal employment policy • Remote work arrangement

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