Senior Director, Marketing

Vaga não está no LinkedIn

🕒 Março 19

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Fortive

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2016

🏢 Corporativo

⚕️ Seguro de Saúde

💰 Post-IPO Equity em 2020-03

Enterprise • Healthcare Insurance

A Fortive é uma empresa global de tecnologia industrial que se especializa em oferecer soluções avançadas para a área da saúde, soluções operacionais inteligentes e tecnologias de precisão. Com uma equipe de 18. 000 colaboradores, a Fortive trabalha para resolver desafios técnicos complexos, promovendo operações industriais mais seguras, inteligentes e eficientes. A empresa enfatiza sustentabilidade, integridade e melhoria contínua, buscando um futuro mais forte, mais seguro e mais inteligente. A Fortive foi reconhecida como uma das empresas mais responsáveis dos Estados Unidos, demonstrando seu compromisso com impacto social e ambiental positivo.

Descrição

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets • Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities • Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels • Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution • Support new product, feature, and partnership launches through coordinated marketing activation • Provide market and customer insight to inform roadmap prioritization and commercial readiness • Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments • Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience • Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development • Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems • Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders • Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem • Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion • Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value • Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals • Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement • Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams

🎯 Requisitos

• Bachelor’s Degree required; Master’s degree preferred • 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles • Demonstrated success building and scaling marketing organizations, not just running mature ones • Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership • Proven ability to influence without authority and lead through complexity and change • Ability to 25-30% travel required

🏖️ Benefícios

• Health insurance • 401(k) retirement plan • Paid time off • Flexible work arrangements • Professional development opportunities