Vice President, Marketing

Vaga não está no LinkedIn

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

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Fortive

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2016

🏥 Saúde

🏭 Manufatura

📦 Logística

💰 Post-IPO Equity em 2020-03

Healthcare • Manufacturing • Logistics

A Fortive é uma empresa global de tecnologia industrial que se especializa em oferecer soluções avançadas para a área da saúde, soluções operacionais inteligentes e tecnologias de precisão. Com uma equipe de 18. 000 colaboradores, a Fortive trabalha para resolver desafios técnicos complexos, promovendo operações industriais mais seguras, inteligentes e eficientes. A empresa enfatiza sustentabilidade, integridade e melhoria contínua, buscando um futuro mais forte, mais seguro e mais inteligente. A Fortive foi reconhecida como uma das empresas mais responsáveis dos Estados Unidos, demonstrando seu compromisso com impacto social e ambiental positivo.

Descrição

• Own the ServiceChannel marketing function, including annual planning, budget prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing • Define the marketing plan, channel mix, campaigns, and investments aligned with organizational goals • Partner with the Chief Commercial Officer and go-to-market leadership on growth strategy and annual marketing planning • Maintain campaign measurement frameworks aligned with funnel KPIs, pipeline, bookings, and revenue targets • Manage marketing budgets, agency and vendor investments, campaign effectiveness, and resource allocation • Drive measurable pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI • Lead multi-channel digital demand-generation programs and optimize campaign performance • Develop testing plans, creative and messaging for digital assets, and campaign KPIs • Champion AI-assisted workflows and integrate AI tools into the marketing technology and data stack • Expand search strategy across SEO, Answer Engine Optimization, and Generative Engine Optimization • Optimize the website for inbound lead capture and conversion across the funnel • Own trade show and conference strategy, execution, logistics, lead follow-up, and performance analysis • Oversee lifecycle and relationship marketing to increase customer expansion through upselling and cross-selling • Lead targeted customer newsletters and customer engagement campaigns • Lead the marketing organization through managers, senior functional leads, and external agencies • Recruit, develop, and retain marketers; build the team where needed • Manage initiatives involving internal stakeholders and external agencies • Partner with product marketing and corporate marketing on programs, campaigns, content strategy, and assets • Report to the Chief Commercial Officer and collaborate with Sales, Operations, Product, and Customer Success

🎯 Requisitos

• Minimum of 15 years of experience creating, executing, and leading marketing in B2B high-tech industries • At least 6 years leading a multi-discipline marketing function • Enterprise and commercial/mid-market marketing experience • Experience across inbound and outbound marketing strategies and tactics, including digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, and events • Strong understanding of marketing metrics and performance indicators • Marketing technology expertise • Experience with Salesforce and HubSpot is a strong plus • Hands-on experience with AI/LLM-based tools and agentic workflows • Track record working with cross-functional teams to achieve revenue and retention goals • Ability to recruit, develop, and retain top talent • Experience leading organizational change and optimizing revenue systems, processes, and people practices • Problem-solving skills for complex problems • Ability to manage multiple priorities in a fast-paced environment while ensuring high-quality deliverables and attention to detail • BA/BS degree

🏖️ Benefícios

• Medical insurance • Dental insurance • Vision insurance • Life insurance • LTD insurance • HSA • 401(k) retirement plan • Employee development resources • Equal opportunity employment • Reasonable accommodations for applicants with disabilities