Senior Marketing Manager

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🕒 Julho 17

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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GenScript

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2002

🏥 Saúde

🧬 Biotecnologia

⚕️ Seguro de Saúde

Healthcare • Biotechnology • Healthcare Insurance

A GenScript é uma empresa líder em biotecnologia que oferece uma ampla gama de serviços de síntese de genes, produção de proteínas e edição de genes CRISPR. Comprometida com soluções de alta qualidade e confiabilidade, a GenScript atende mais de 225. 100 clientes globais e possui um extenso portfólio de patentes. A empresa visa aprimorar a pesquisa e desenvolvimento nas ciências da vida, fornecendo produtos e serviços inovadores em áreas como biologia molecular, síntese de peptídeos e desenvolvimento de anticorpos.

Descrição

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments • Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization • Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes • Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking • Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery • Present campaign strategies, recommendations, and performance insights to senior leadership • Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics • Map customer journeys and ensure marketing activities support customers at each stage of the buying process • Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns • Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning • Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals • Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels • Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey • Champion ProBio's value proposition across campaigns, content, and customer touchpoints • Define KPIs and success metrics for campaigns and content initiatives • Analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI • Provide recommendations based on performance data, customer insights, and market trends • Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness

🎯 Requisitos

• 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries • Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results • Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution • Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services • Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams • Strong analytical mindset with experience using data and insights to optimize marketing performance • Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders • Highly organized and capable of managing multiple priorities in a fast-paced, global environment • Experience working with scientific subject matter experts and within a regulated industry is highly desirable • Bachelor's degree required; MBA or advanced scientific qualification is a plus.

🏖️ Benefícios

• Benefits include medical, dental, and vision insurance • 401(k) retirement plan with a company match that vests fully on day one • Paid parental leave after just three (3) months of employment • Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays • Flexible spending and health savings accounts • Life and AD&D insurance • Short- and long-term disability coverage • Legal assistance • Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance • Commuter benefits • Well-being initiatives • Peer-to-peer recognition programs