Principal Product Marketing Manager, Competitive

🕒 Outubro 1

💵 $168.000 - $285.600 / ano

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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GitLab

1001 - 5000 funcionários

Fundada em 2014

💼 Consultoria

📣 Marketing

🤖 Inteligência Artificial

💰 Secondary Market em 2020-11

Consulting • Marketing • Artificial Intelligence

O GitLab é uma plataforma completa de DevOps, entregue como uma única aplicação, que transforma fundamentalmente a forma como os times de Desenvolvimento, Segurança e Ops colaboram e desenvolvem software. Da ideia à produção, o GitLab ajuda os times a reduzir o tempo de ciclo de semanas para minutos, diminuir os custos de desenvolvimento e o time to market, ao mesmo tempo em que aumenta a produtividade dos desenvolvedores.

Descrição

• Own GitLab's competitive positioning for AI and agentic software development end to end • Conduct primary landscape analysis and assess competitive tools and developer-level perceptions • Convert competitive signals into positions and actions within days • Advise Product on roadmap sequencing based on competitive movement, evidence, and recommendations • Build competitive assets, plays, objection handling, and sales motions against named competitors • Measure the impact of competitive sales motions on win rates • Partner with Growth and Campaigns on competitor displacement campaigns and pipeline contribution • Brief Investor Relations, industry analysts, sales, and executive leadership on the competitive landscape • Define GitLab's differentiated position against AI-native entrants competing for the SDLC • Publish thought leadership on agentic development • Assess new entrants and share market-shaping insights across the company • Shape partnership strategy based on competitive footing • Arm executives with competitive narratives for customer and board conversations • Raise the competitive bar across the Product Marketing Manager team • Report to the Senior Director, Product & Solutions Marketing

🎯 Requisitos

• Proven impact at the organizational and industry level • Deep domain expertise in SDLC, DevSecOps, and agentic software development • Track record of driving competitive positioning with measurable win-rate impact • Fluency in the AI/agentic coding landscape and competitor exposure areas • Established thought leadership with industry recognition, including speaking, publications, or advisory roles • Experience briefing executives, investor relations, and industry analysts • Ability to form and articulate a clear point of view quickly despite incomplete information • Strong communication skills to translate complex technical concepts into clear narratives • Practical experience using AI tools within your workflow • Self-directed, data-driven mindset using win/loss insights to guide strategy • Ability to travel if needed and comply with the company's travel policy

🏖️ Benefícios

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave • Remote work

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