Senior Manager, Sponsored Advertising

🕒 Maio 19

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Global Overview

51 - 200 funcionários

🛍️ Comércio Eletrônico

🤝 B2B

👥 B2C

eCommerce • B2B • B2C

A Global Overview é uma agência de serviço completo especializada em apoiar negócios na Amazon. Fundada em 2008, seu foco é ajudar marcas a alcançar sucesso a longo prazo na Amazon e outras plataformas de eCommerce, aumentando a lucratividade, ampliando a participação de mercado e construindo capital de marca. Os serviços da empresa incluem estratégias de publicidade personalizadas para a Amazon e outros canais de eCommerce, construção de parcerias fundamentais e personalização de estratégias que combinam tecnologia com toque humano. A Global Overview opera globalmente com localizações em Minneapolis, Seattle e Londres.

Descrição

• Lead strategic, high-impact projects and partnerships across marketing, retail, and operations teams. • Influence executive decision-making by providing thought leadership on the evolving role of Amazon Advertising in broader business and omnichannel strategies. • Create sophisticated omni-channel advertising strategies tailored to large complex, high-growth businesses. • Leverage deep understanding of marketplace dynamics, consumer behavior, and brand objectives to architect customized, multi-layered media plans that go beyond tactical execution. • Drive high-level advertising and growth strategies for a portfolio of brands/businesses on Amazon and channel retailers that align with overall business / client objectives, leveraging market trends, competitive insights, and internal data to shape long-term planning and decision-making. • Understanding of full suite of Amazon and retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan to drive traffic, increase sales, and improve ROI • Oversee the creation, execution, and optimization of Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display campaigns • Monitor performance and manage budgets to maximize efficiency and meet key performance indicators (KPIs). • Manage and mentor a team of advertising managers or specialists, fostering their growth in both tactical execution and strategic thinking. • Provide guidance on developing client-specific strategies, navigating complexity, and elevating campaign planning to drive greater business impact. • Responsible for translating leadership goals within their pod orgs, direct reports and clients. • Foster a culture of performance, innovation, and collaboration. • Serve as the main point of contact for internal or external clients, presenting advertising strategy, performance insights and recommendations, and growth opportunities. • Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality. • Work closely with sales, retail, content, and data teams to ensure cohesive strategies. • Analyze data trends and provide actionable insights. • Develop and share regular performance reports with stakeholders. • Continuously improve campaign management processes, drive adoption and innovation in automation and reporting tools, and evaluate new advertising solutions. • Ability to manage through ambiguity and problem solve.

🎯 Requisitos

• Bachelor's degree in Marketing, Business, or related field; MBA preferred. • Post-secondary education or equivalent experience • 8+ years of experience with Amazon or other retail media channels • Proven people leader with 4+ years of experience, including building and managing teams of managers • Required Amazon Sponsored Ads experience • Experience with Amazon Advertising & other retail media channels • Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis. • Preferred experience: Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms • This position requires up to 15% travel. • Preferred Skills: Amazon DSP experience • Familiarity with A/B testing and incrementality measurement • Background in retail media or working within an agency supporting Amazon brands.

🏖️ Benefícios

• Medical • Dental • Vision • Bonus • PTO • 401K

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