Director, Product Pricing and Monetisation

🕒 Setembro 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $207.000 - $269.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 5%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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HighLevel

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2018

💼 Consultoria

📦 Logística

☁️ SaaS

💰 Series A em 2021-11

Consulting • Logistics • SaaS

HighLevel é uma plataforma all-in-one de marketing e vendas criada para ajudar empresas a crescer e ter sucesso. A solução consolida diversas ferramentas de marketing em um único lugar, oferecendo recursos como captura de leads por meio de landing pages, pesquisas, formulários e calendários, além de ferramentas de nutrição de leads via mensagens automatizadas em múltiplos canais, incluindo telefone, SMS, e-mail e redes sociais. A HighLevel oferece soluções personalizáveis, como agendamento online de compromissos, campanhas de follow-up multicanal e gestão de pipeline. Além disso, as empresas podem criar sites, funis e landing pages com o construtor de páginas intuitivo. A HighLevel permite integração com sistemas existentes via API e oferece uma plataforma de membros para construção de comunidade e gestão de cursos. Voltada para profissionais de marketing, a plataforma disponibiliza opções de white label para que as empresas possam aplicar sua própria marca ao software. Com uma abordagem de desenvolvimento orientada pela comunidade e suporte premiado, a HighLevel tem como foco capacitar as empresas a otimizar suas operações e aumentar a eficiência de marketing.

Descrição

• Develop a company-wide pricing and packaging strategy across subscription plans, product bundles, add-ons, usage-based capabilities, services, and new product launches • Evaluate and evolve pricing architecture across products, customer segments, and monetization models • Identify value metrics and improve plan differentiation, feature entitlements, upgrade paths, bundling, and add-on attachment • Build business cases and model revenue, customer impact, adoption scenarios, risks, and financial outcomes • Develop principles for discounts, promotions, trials, grandfathering, migrations, and price increases • Create a prioritized monetization roadmap • Build and lead continuous customer research across prospects, trial users, paying customers, expanded customers, churned customers, agency owners, affiliates, and sub-accounts • Establish customer segmentation and lead qualitative and quantitative research • Create a centralized customer-insights repository and share insights with cross-functional teams and executives • Translate research into product strategy, roadmap prioritization, positioning, onboarding, customer education, and go-to-market decisions • Design pricing, packaging, positioning, and offer experiments • Partner with Product, Growth, Engineering, Billing, Legal, Finance, Marketing, Sales, and Customer Success to implement approved changes • Develop rollout strategies and guardrails that protect customer trust, conversion, adoption, and retention • Build post-launch measurement plans and monitor conversion, plan mix, revenue per customer, expansion, churn, retention, gross margin, and lifetime value • Maintain competitive intelligence across SaaS, agency technology, CRM, marketing automation, communications, AI, and adjacent software categories • Establish cross-functional pricing and monetization governance, decision rights, approval processes, and measurement standards • Present commercially grounded recommendations to senior leaders • Build alignment, challenge assumptions, and surface trade-offs • Initially operate as a hands-on leader and help build the pricing, monetization analytics, and customer insights team • Raise organizational capability in customer research, pricing strategy, experimentation, and value-based decision-making • Report to the Chief of Staff and work closely with executive leadership

🎯 Requisitos

• 12+ years of experience across SaaS pricing, monetization, product strategy, customer insights, growth strategy, management consulting, corporate strategy, or related roles • Significant direct experience leading pricing and packaging decisions for a B2B SaaS, platform, or technology company • Demonstrated experience translating customer research and data into changes in product, pricing, packaging, or go-to-market strategy • Strong understanding of SaaS business models, including subscription economics, usage-based pricing, expansion revenue, retention, gross margin, and customer lifetime value • Experience working with multi-product or multi-tier offerings and navigating pricing changes for existing and new customers • Strong quantitative and financial modeling skills • Experience with qualitative and quantitative research methods, including customer interviews, segmentation, surveys, willingness-to-pay analysis, concept testing, conjoint analysis, and behavioral data analysis • Strong commercial judgment • Excellent executive communication skills • Highly collaborative working style and experience influencing Product, Finance, Data, Engineering, Marketing, Sales, and Customer Success leaders • Comfort operating in a fast-moving environment where the operating model and analytical foundation may still need to be built • Player-coach mentality, comfortable defining strategy, conducting customer interviews, reviewing analyses, building business cases, and supporting execution • Preferred: experience with product-led growth, free trials, self-serve acquisition, or hybrid product-led and sales-assisted models • Preferred: experience with agency software, SMB software, CRM, marketing automation, communications, payments, AI products, or vertical SaaS • Preferred: experience with white-label products, reseller models, marketplaces, channel partners, or multi-sided platforms • Preferred: experience launching usage-based products or monetizing high-variable-cost capabilities • Preferred: familiarity with SQL, experimentation platforms, business intelligence tools, or product analytics systems • Preferred: experience building a pricing, customer insights, or monetization function from an early stage