VP, Marketing Science – Analytics

🕒 Agosto 4

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $238.000 - $381.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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GoodRx

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2011

💼 Consultoria

🛡️ Seguros

📦 Logística

💰 $100.000.000 Private Equity Round em 2020-09

Consulting • Insurance • Logistics

A GoodRx é uma empresa que ajuda consumidores nos Estados Unidos a economizar dinheiro em seus medicamentos prescritos. Ela oferece uma plataforma que permite que os usuários comparem preços de medicamentos e encontrem os menores custos em farmácias na sua região. A GoodRx tem como objetivo tornar os medicamentos prescritos mais acessíveis para as pessoas, oferecendo descontos e cupons.

Descrição

• Lead and manage a marketing science team of 10+ • Centralize customer segmentation strategy for media activation and growth • Lead marketing analytics, business intelligence, attribution, lift measurement, econometric modeling, and channel measurement • Build and optimize programmatic media audience strategies and feedback loops • Develop data products and automate workflows for programmatic media and data collection • Drive marketing automation across customer lifecycle touchpoints and Next Best Actioning • Own marketing reporting, insights generation, reporting cadence, and business performance roll-ups • Provide business context and recommendations to marketing stakeholders based on data changes • Oversee ad operations and ensure seamless advertising campaign execution • Ensure privacy and legal compliance across marketing activities • Develop and implement Martech strategies and evaluate marketing technologies • Build relationships with data, engineering, finance, and other enterprise leaders • Stay current with industry processes and AI technologies and implement continuous improvements • Oversee recruitment, training, development, talent management, and team goal attainment

🎯 Requisitos

• Bachelor's degree or above in a relevant field such as Mathematics, Economics, Statistics, Computer Science, or another science • 20+ years of experience in marketing science, value measurement, audience profiling, and performance media • Experience with AI tools • Strong knowledge of statistics for marketing data interpretation and modeling • Experience in pipeline management to ensure data flow and integrity • Proficiency in data visualizations for communicating marketing insights • Strong leadership skills to inspire and guide a marketing science team • Exceptional verbal and written communication skills • Ability to use data-driven insights to drive organizational alignment • Willingness to travel as needed to meet marketing goals • Compliance with GoodRx security policies and procedures and vigilance regarding potential security threats • Tech-driven healthcare and/or retail experience is a plus

🏖️ Benefícios

• Annual cash bonuses or commission • Annual equity grants • Medical, dental, and vision insurance • 401(k) with a company match • Employee Stock Purchase Plan (ESPP) • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations during the recruiting process