Healthcare Business Development Manager

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Gray Media

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1897

📣 Marketing

💼 Consultoria

🍽️ Alimentos e Bebidas

Marketing • Consulting • Food & Beverage

A Gray Media é uma empresa de mídia de transmissão e digital sediada nos EUA que possui e opera um portfólio de marcas de televisão e digitais. Suas propriedades e divisões incluem redes locais de notícias e esportes (Gray Sports Networks, Raycom Sports), publicação digital (Gray Digital Media, InvestigateTV, Live Assembly), estúdios de produção (PowerNation Studios), marca de alimentos/mídia (Tupelo Honey) e parcerias com a Telemundo. A empresa oferece oportunidades de publicidade, relações com investidores e narração de histórias locais focadas na comunidade em plataformas de transmissão e online.

Descrição

• Partner with station leadership and sellers to identify, develop, and close health care revenue opportunities across Gray Media markets • Create and maintain health care category playbooks, including target lists, messaging, proof points, packaging recommendations, and category calendar • Support stations with pitch strategy, proposal development, and client presentations for priority accounts and agencies • Build repeatable sales programs for health care segments including health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and related services • Analyze category performance and provide actionable insights on pipeline development, revenue trends, and whitespace opportunities by market • Deliver training and coaching to station sellers on health care industry dynamics and consultative selling best practices

🎯 Requisitos

• 5+ years of experience in health care marketing/advertising, media sales, category strategy, or a related role • Strong understanding of health care decision-makers and marketing objectives, including brand, patient acquisition, and service line growth • Proven ability to drive or influence revenue through consultative strategy and cross-functional execution • Strong communication and presentation skills • Ability to work effectively with stakeholders across many markets • Ability to manage multiple priorities and travel as needed • Experience supporting multi-market teams or distributed sales organizations is preferred • Strong digital advertising knowledge, including performance marketing, targeting, and measurement/attribution, is preferred • Familiarity with health care advertising considerations such as compliance, privacy, and creative approvals is a plus

🏖️ Benefícios

• Comprehensive Medical(Rx), Dental and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO • Focus on Caring