Senior Manager, Offline Media

🕒 Outubro 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $140.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 12%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 27 dias.
• As vagas desta empresa costumam ser preenchidas em 45 dias.

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Grüns

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2023

🧘 Bem-estar

🍽️ Alimentos e Bebidas

🏥 Saúde

Wellness • Food & Beverage • Healthcare

A saúde, oficialmente, virou snack. Em um mundo ideal, brócolis teria gosto de chocolate, couve teria gosto de doce e suplementos de greens teriam gosto de ursinhos de goma. Ainda não chegamos ao choco brocco, mas a Grüns transformou aqueles pós caros e com textura de giz em algo prático de beliscar e delicioso. Com toda a doçura das frutas naturais, garantir seus greens com a Grüns é algo que você vai realmente querer. Com 60 ingredientes distribuídos em 8 categorias essenciais de nutrientes, a Grüns apoia dezenas de benefícios à saúde e pode substituir vários produtos de saúde.

Descrição

• Own TV (linear + CTV), podcast, and direct mail end to end, including partners, budget, testing, and scale-or-cut decisions • Relaunch and scale TV with Tatari by rebuilding the plan, owning creative rotation, and increasing spend based on evidence • Rebuild the podcast program, selecting the buying model, shows, DAI versus host-read strategy, and promo-code attribution • Scale direct mail profitably and improve its strategy and measurement • Own offline measurement end to end through Haus geo tests, holdouts, post-purchase surveys, and promo codes • Set and defend offline budgets, make scale/cut decisions, and present them to leadership • Hold agency and partner teams accountable to clear KPIs • Collaborate with the creative team to improve TV, direct mail, and podcast assets • Build the quarterly test roadmap and 2027 offline plan, including upfront decisions and new reach bets such as OOH, sponsorships, and portfolio buys • Report to the VP of Growth and operate independently with a direct line to the CMO

🎯 Requisitos

• 8+ years in performance or growth marketing • 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand • Personally scaled an offline channel from test to meaningful budget • Experience managing partners such as Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob • Experience designing and reading incrementality tests, including geo holdouts, matched-market, and platform lift • Knowledge of calibrating an MMM with experiments • Knowledge of TV buying and reporting, Tatari, iSpot, linear vs. CTV economics, and podcast buying • Knowledge of host-read vs. DAI, Magellan, and Podscribe • Understanding of direct mail audience modeling, holdout design, and response curves • Ability to tie brand tracking (Tracksuit or similar) to acquisition • Strong Sheets/Excel skills • Comfortable with Northbeam and post-purchase survey tools such as KnoCommerce • SQL/BigQuery is a plus

🏖️ Benefícios

• Bonus • Competitive equity packages • Super strong benefits coverage for you and your family • Generous PTO • Free Grüns • Additional perks centered around health and well-being • Fully remote work environment • Quarterly off-sites • Career growth opportunities

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