Field Marketing Manager

🕒 Maio 2

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Guild Mortgage

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1960

💸 Finanças

🏠 Imobiliário

Finance • Real Estate

A Guild Mortgage é uma financiadora de hipotecas e prestadora de serviços de empréstimos dos Estados Unidos que oferece uma ampla gama de produtos e serviços de financiamento imobiliário para consumidores e parceiros de negócios. A empresa oferece hipotecas para compra e refinanciamento, incluindo programas convencionais, FHA, VA, USDA, jumbo, renovação, construção, hipotecas reversas, HELOCs e programas especiais com assistência para entrada. A Guild Mortgage opera em todo o país através de agências locais e consultores de crédito, apoia os mutuários com serviços e gerenciamento de contas online, e faz parcerias com construtores, agentes imobiliários, agentes de título e correspondentes.

Descrição

• Lead marketing syncs with Loan Officers to assess goals, review marketing practices, and deliver tailored strategies that drive adoption of Guild’s tools and support personal brand growth. • Conduct pre-Sync research on each Loan Officer’s tool usage and online presence to provide personalized recommendations. • Coach Loan Officers on using Guild marketing tools, systems, and best practices. • Support SEO and digital visibility efforts by coaching Loan Officers on online presence optimization. • Complete required number of marketing sync setups per week, including establishing communication cadences, setting automated marketing series, and ensuring long-term engagement. • Document marketing syncs, capturing insights, goals, action items, and assigning follow-up tasks as needed. • Provide structured six-month marketing support for all new retail sales hires, including regular check-ins and adoption tracking. • Lead or support regional trainings on marketing tools, systems, and overall marketing strategy. • Track and analyze marketing tool adoption across regions to identify trends, gaps, and coaching opportunities. • Utilize and teach AI tools and best practices for daily job functions related to Marketing. • Communicate proactively with regional teams regarding marketing initiatives, tool updates, and best practices. • Maintain strong relationships with Regional Vice Presidents and regional teams through consistent communication and strategic alignment. • Partner with Field Marketing Coordinators on regional social media strategy and ongoing marketing support. • Host in-person marketing activation events in partnership with regional leaders and internal stakeholders. • Collaborate with regional teams and leadership on event planning for marketing activations and branch meetings. • Assist with special projects as assigned by Field Marketing leadership. • Perform other duties as assigned.

🎯 Requisitos

• Bachelors Degree directly related to the position or equivalent, required. • Degree in Business Administration, Marketing, or related field required. • Minimum two years experience in recent marketing role(s) required. • Prior experience in real estate or the mortgage industry preferred. • Demonstrated understanding of email marketing, SEO, and social media best practices. • Demonstrated copywriting experience with work samples. • Passionate about delivering excellence in customer service within a team environment. • Excellent verbal and communication skills required. • Ability to organize and manage multiple priorities simultaneously. • Self motivated with a strong attention to detail. • Excellent verbal and written communication skills required. • Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required. • Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.

🏖️ Benefícios

• medical insurance • dental insurance • vision insurance • life insurance • AD&D • LTD • 401(k) with employer match