Director of Demand Generation

🕒 Agosto 26

🏄 California, New York, +1 estados a mais – Remoto

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Haus

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📦 Logística

☁️ SaaS

💰 $4.000.000 Venture Round em 2022-06

Consulting • Logistics • SaaS

Haus é uma plataforma de mensuração de marketing impulsionada por inteligência artificial que ajuda marcas e agências a realizarem experimentos de causalidade incremental e a otimizarem o investimento em anúncios. Seus produtos SaaS — incluindo GeoLift, Causal MMM e Causal Attribution — permitem a realização de experimentos geográficos, relatórios diários de incrementalidade e planejamento de mix de mídia fundamentado em dados experimentais (causais). A Haus atende clientes corporativos e agências para traduzir insights baseados em experimentos em uma melhor alocação de marketing e ROI.

Descrição

• Own the strategy and execution for building a predictable enterprise demand engine • Define target accounts, ICP, segmentation, messaging, and a repeatable path from first touch to pipeline • Own enterprise demand strategy, prioritizing target accounts using market data, intent signals, AI, and modern tools • Build and run ABM programs around enterprise pain points, buying signals, and expansion opportunities • Partner with Sales on account selection, campaign strategy, handoffs, feedback loops, and operating rhythm • Expand reach to new buying audiences, including analytics and data science leaders • Turn customer advocacy and word of mouth into repeatable demand through references, customer stories, executive advocates, and community programs • Own Demand Gen budget and channel strategy across paid, content, email/lifecycle, events, webinars, and sponsorships • Set program priorities and measure impact, connecting programs to pipeline • Build the Demand Gen operating system, including pipeline modeling, reporting, attribution, funnel measurement, and performance tracking • Use data to continuously improve programs and spend, making decisions with incomplete attribution or data • Manage and develop one direct report and oversee agency and contractor relationships

🎯 Requisitos

• 6–10 years of experience in Demand Generation, with direct ownership of a pipeline number • Experience building an ABM or enterprise demand motion from the ground up • Track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles • Experience defining an ICP and developing messaging for different audiences • Comfortable working hands-on with intent, signal, and other Demand Gen tooling • Strong understanding of paid acquisition; ability to set strategy, manage budgets, and hold an agency accountable • Strong analytical skills and practical approach to attribution, funnel reporting, and pipeline modeling • Strong track record of partnering with Sales • Nice to have: marketing to marketers or selling martech, measurement, or analytics • Nice to have: experience at a company making the mid-market-to-enterprise transition • Nice to have: familiarity with ad tech, media buying, and marketing analytics • Nice to have: history of displacing entrenched legacy vendors • Nice to have: early-stage experience building the function • Must be authorized to work lawfully in the United States for Haus

🏖️ Benefícios

• Flexible PTO - take time when you need it! • Equity – Startup environment with part-ownership in our successes • Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best • WFH stipend to support the set up you need to be productive • Events & Offsites – opportunities to connect and celebrate in real life! • Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle) • New Parent Leave – take time to welcome your newest Hausmate • Preference for candidates within commuting distance of offices in San Francisco, Seattle, and New York City