Director, Demand Generation

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 23%

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IRONSCALES

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

🔒 Cibersegurança

🤖 Inteligência Artificial

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

A IRONSCALES é uma fornecedora líder de soluções de segurança de e-mail desenvolvidas para proteger organizações contra diversas ameaças cibernéticas, como phishing, Business Email Compromise (BEC) e engenharia social. Sua plataforma baseada em IA automatiza a detecção e a remediação de ameaças, reduzindo significativamente o tempo e o esforço necessários para manter a segurança dos e-mails. Com mais de 15. 000 clientes, incluindo empresas e provedores de serviços gerenciados, a IRONSCALES promove a conscientização em cibersegurança por meio de simulações e treinamentos, capacitando as equipes a reconhecer e responder a ataques por e-mail com mais eficiência.

Descrição

• Own marketing-sourced and influenced pipeline, including channel mix, spend, conversion, CAC, and stage-by-stage targets • Own and build the end-to-end demand generation engine and strategy across multiple go-to-market motions • Develop top-of-funnel programs, mid-funnel nurture, and pipeline acceleration programs • Build and scale ABX programs for priority verticals and named accounts in partnership with Sales • Build and refine lead lifecycle programs, including scoring, routing, nurture, and follow-up • Expand and optimize paid, email, ABM, lifecycle and nurture, webinars, content syndication, and partner-led demand channels • Own and optimize the ABM platform and broader demand-generation technology stack • Own demand reporting and forecasting, including pipeline contribution, conversion, CAC, channel ROI, attribution, and forecast accuracy • Partner with RevOps and Marketing Operations on measurement, data quality, and supporting systems • Use AI and automation for campaign builds, personalization, reporting, and tracking AI-driven buyer discovery • Lead and develop a small team and manage agency and contractor relationships • Align with Sales and SDR leadership on account prioritization, lead flow, SLAs, and pipeline reviews • Audit demand mix, reporting, and systems; establish pipeline baselines and key metrics • Launch integrated campaign plans, demand reporting, and new programs; identify where to scale spend

🎯 Requisitos

• Director-level experience leading and scaling demand generation programs • Proven experience building demand programs from scratch and driving measurable pipeline and revenue growth • Experience taking a venture-backed company through a major growth-stage revenue leap • Experience running multiple go-to-market motions simultaneously • Experience building account-based programs beyond one-off pilots • Experience across direct, partner/channel, and product-led (PLG) motions is a strong plus • Experience carrying and consistently beating a pipeline target • Ability to defend channel mix, spend, and conversion models to sales and executive leadership • Hands-on experience with AI, automation, intent data, and modern marketing/sales technology stacks • Experience with marketing automation, Salesforce, ABM, and intent tooling • Experience in email security, cybersecurity, human risk management, or another technical B2B SaaS category is preferred • Experience marketing to technical or security audiences is preferred • Experience building partner or channel demand programs is preferred • Ability to work with high autonomy and little oversight • Ability to lead by doing and operate effectively with a lean team and disciplined budget

🏖️ Benefícios

• Equal opportunity employer • Inclusive environment committed to diversity • High autonomy and high visibility • Opportunity to lead a small team and agency partners • Outsized impact on a growth-stage company