AVP Demand Generation

🕒 Agosto 24

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $230.000 - $260.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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👻 Score fantasma 21%

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Hyland

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🤝 B2B

☁️ SaaS

🏢 Corporativo

B2B • SaaS • Enterprise

A Hyland é uma empresa que oferece uma plataforma de comunidade colaborativa para seus clientes e parceiros, com acesso a recursos como produtos, soluções e atualizações. A plataforma permite que os usuários compartilhem feedback, façam perguntas e se conectem entre si, promovendo conhecimento operacional e valor organizacional. A Comunidade Hyland tem como objetivo aprimorar a experiência do usuário ao facilitar a interação entre especialistas e membros da comunidade.

Descrição

• Own Healthcare pipeline creation and progression across priority accounts and segments in partnership with marketing partners and sales • Execute against pipeline targets, plans and investment priorities aligned to company revenue goals • Establish operating rhythms, reporting and performance tracking to manage pipeline health and outcomes • Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes • Apply AI and data-driven approaches to improve scale, efficiency and growth • Lead a team of demand generation and field marketing leaders aligned to Healthcare • Drive accountability for pipeline performance, execution quality and speed to market • Build a high-performing organization aligned to modern B2B demand generation practices • Execute integrated demand generation strategies across digital, field and account-based channels • Improve conversion performance through optimization of campaigns, content and channel mix • Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability • Align demand generation execution to Healthcare sales strategies and coverage models • Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes • Enable account-based and segment-specific programs to improve relevance and engagement • Oversee Healthcare field marketing execution, including industry events and targeted engagement programs • Ensure alignment between field, digital and SDR motions to support pipeline goals • Leverage partner relationships to drive Healthcare-focused growth initiatives • Oversee performance management frameworks across campaigns, channels and programs to drive segment-level ROI • Identify opportunities to improve efficiency, targeting and conversion • Introduce data-driven experimentation and continuous improvement practices

🎯 Requisitos

• 12–15 years of experience in B2B marketing with leadership in demand generation, field marketing or growth roles • Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models • Experience executing within complex global marketing organizations • Demand generation and pipeline management • Digital marketing and performance optimization • Account-based marketing (ABM) • Integrated cross-channel campaigns • Strong experience partnering with Sales leadership to drive pipeline outcomes • Experience applying data, technology and AI to improve marketing effectiveness • Demonstrated ability to lead teams and drive execution in fast-paced environments • Strong collaboration and stakeholder management skills