Product Marketing Manager

🕒 Setembro 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 8%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Personify Health

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2023

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Personify Health é a primeira empresa de plataforma de saúde personalizada, projetada para capacitar indivíduos e organizações a alcançar melhores resultados de saúde através de soluções e serviços sob medida. Eles oferecem uma gama abrangente de soluções, incluindo navegação de bem-estar, gerenciamento de cuidados e administração de planos de saúde, atendendo a empregadores, sistemas de saúde, planos de saúde e corretores. Seu objetivo é simplificar as experiências de saúde e aumentar o engajamento, ajudando, em última análise, as empresas a otimizar seu investimento na saúde e bem-estar dos colaboradores.

Descrição

• Define how Personify Health’s Wellbeing solutions appear in the market and connect to buyer needs • Translate product capabilities, market insights, and customer needs into positioning, messaging, GTM plans, and commercial content • Build expertise in the Wellbeing market, priority segments, buyer personas, customer needs, industry trends, sales motions, and competitive dynamics • Synthesize win/loss insights, sales conversations, customer feedback, analyst inputs, and competitive intelligence • Develop differentiated positioning, messaging, value propositions, proof points, and buyer narratives • Plan and execute GTM motions for new solutions, releases, enhancements, packaging updates, and commercial initiatives • Partner with Product on roadmap discussions, launch planning, commercial narratives, and enablement plans • Design and activate GTM readiness for Sales, SAE, Account Management, CBR, and other customer-facing teams • Create and maintain enablement materials, talk tracks, objection handling, competitive guidance, discovery questions, presentations, demos, FAQs, proposal language, and training content • Create and maintain solution narratives, sales decks, one-pagers, case study inputs, demo scripts, website and campaign inputs, event messaging, proposal content, customer communications, and executive-ready materials • Align Product, Marketing, Enablement, Sales, SAE, Account Management, Operations, Legal, Finance, and other stakeholders • Facilitate working sessions, capture decisions, manage dependencies, and drive clarity across initiatives • Define, track, and report product marketing performance indicators • Use results to refine messaging, improve enablement, prioritize updates, and strengthen GTM motions • Embody Personify Health’s core values and perform other duties as assigned

🎯 Requisitos

• BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree a plus • 5+ years of product marketing, solution marketing, GTM, sales enablement, or related B2B marketing experience • Experience owning positioning, messaging, launch planning, and commercial content • Experience working in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets required or strongly preferred • Ability to partner with Product, Enablement, Sales, Account Management, and cross-functional teams • Ability to develop benefits-led messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content • Strong understanding of healthcare, wellbeing, benefits, employer, consultant/broker, and health plan buying dynamics • Strong storytelling skills • Strong GTM planning skills • Ability to influence without direct authority • Experience creating field-ready enablement assets, including sales decks, talk tracks, competitive guidance, objection handling, FAQs, demo support, proposal inputs, and training materials • Analytical mindset using market research, sales feedback, campaign performance, content usage, and win/loss insights • Strong project management skills • Excellent written, verbal, and presentation skills • Proficient in Microsoft Suite, especially PowerPoint • Ability to remain stationary for extended periods and operate a computer and office productivity tools

🏖️ Benefícios

• Competitive base salary and benefits effective day one • Comprehensive medical and dental through our own health solutions • Unlimited PTO • Mental health support • Retirement planning • Financial protection • Professional development with clear career progression and learning budgets • Mission-driven culture where diverse perspectives drive real impact • Wellness programs • Other employee perks