Consumer GTM Lead

🕒 Setembro 21

🏈 Alabama, Alaska, +35 estados a mais – Remoto

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $130.000 - $145.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 1%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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iFIT

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1977

🧘 Bem-estar

☁️ SaaS

🔧 Hardware

💰 $200.000.000 Private Equity Round - iFit em 2019-12

Wellness • SaaS • Hardware

A iFIT é uma empresa de fitness conectada que oferece treinos interativos, conteúdos de treino pessoal e uma plataforma de fitness baseada em assinatura, integrada a equipamentos de exercício. A iFIT publica aulas sob demanda e ao vivo (Global Workouts, Progressive Series), oferece aplicativos móveis para iOS e Android e dá suporte a marcas de equipamentos como NordicTrack e ProForm. A empresa opera um centro de membros, suporte ao cliente (chat ao vivo e mensagens de texto), rastreamento de pedidos e recursos para assinaturas, solução de problemas, montagem e reparo.

Descrição

• Own the NordicTrack North America consumer business across retail and DTC channels. • Partner with Sales to drive traffic, conversion, average order value, revenue, and retention metrics. • Build and run full-funnel, cross-channel go-to-market strategies from demand creation through closed revenue and retention. • Connect brand, media, retail, merchandising, creative, site, and promotional decisions into a cohesive conversion strategy. • Own audience, demand, positioning, merchandising, pricing, promotion, acquisition, retention, and channel strategy. • Identify conversion and retention barriers and uncover root causes using performance data. • Monitor competitive, cultural, and consumer trends and determine strategic relevance. • Develop communication, product storytelling, merchandising, site, promotional, and lifecycle assets. • Define go-to-market timelines, channel roles, asset requirements, and success metrics. • Evaluate creative and site performance and serve as strategic owner of commercial quality. • Partner with Media, Finance, Social, Influencer, Analytics, and Sales teams on performance, economics, and execution. • Define and monitor traffic, conversion, AOV, retention, and contribution margin metrics, translating results into strategic adjustments.

🎯 Requisitos

• Bachelor's degree in Marketing, Business, or a related field. • 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products. • Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels. • Demonstrated ability to make decisions with incomplete information and move work forward quickly. • Proven judgment across brand and performance contexts, including experience shaping pricing and promotion. • Working understanding of performance marketing fundamentals, funnel economics, margin, and ROI considerations. • Experience operating within both scaled brands and fast-moving, resource-constrained environments. • Strong intuition for social-first creative and cultural relevance. • Exceptionally clear and concise written and verbal communication skills. • Track record of tying brand, creative, and merchandising decisions directly to revenue and margin outcomes. • High ownership mindset and willingness to step in wherever needed to drive results. • Authorized to work in the United States without sponsorship.