Director of Growth Marketing

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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HealthMark Group

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🏥 Saúde

⚕️ Seguro de Saúde

📋 Conformidade

Healthcare • Healthcare Insurance • Compliance

A HealthMark Group é uma empresa especializada no gerenciamento de prontuários médicos por meio de soluções digitais otimizadas. Eles se concentram na otimização da liberação de informações para hospitais e consultórios médicos, garantindo um serviço eficiente, compassivo e confiável para pacientes que solicitam seus prontuários médicos. Ao abordar os desafios das exigências regulamentares em evolução e da escassez de pessoal, a HealthMark visa melhorar a satisfação do paciente e reduzir o ônus das auditorias e revisões de prontuários para organizações de saúde.

Descrição

• Own, manage, and execute a data-driven demand generation strategy designed to increase year-over-year pipeline contributions • Manage demand generation programs including email, tradeshows, paid digital, and website programs • Continuously test and evolve tactics to optimize program success • Own prospecting data strategy, including data enrichment, segmentation, targeting, and messaging • Support sales enablement through campaigns, content, and strategic insights • Introduce new demand generation programs • Define and implement modern campaigns aligned to target accounts and buying stages • Partner with the VP of Marketing to set and manage team objectives and priorities • Hire, mentor, and manage growth marketing managers and specialists • Collaborate with sales leaders to align on go-to-market priorities • Partner with leadership on strategic planning, forecasting, and resource allocation • Participate in executive-level growth strategy discussions • Own the marketing technology stack, including HubSpot and connected tools for data, intent, enrichment, and analytics • Provide oversight of the current marketing technology stack and recommendations for future investments • Set and execute an AI strategy for the team, incorporating human judgment and oversight • Own sales and marketing analytics, reporting, and performance tracking • Establish reporting cadences to drive accountability and decision-making • Design and run A/B tests, conversion rate optimization, and attribution modeling • Maintain confidentiality of Protected Health Information and confidential client data • Report suspected unauthorized access, use, or disclosure of PHI to the Privacy Officer or Information Security team • Complete required company-sponsored and regulatory training programs

🎯 Requisitos

• 10 years of B2B marketing experience, including 4 years leading people and programs • Experience in healthcare technology or services, or a similarly highly regulated industry • Previous hands-on experience with CRM such as Salesforce or HubSpot • Previous experience with Attribution Modeling • Strong analytical mindset with experience in performance tracking and attribution • Ability to operate both strategically and tactically in a fast-paced environment • Proven success driving pipeline growth in a data-driven marketing environment • Attention to detail and organization, both for yourself and for a team • Demonstrates a bias for action and quick decision-making under tight deadlines • Applies a strong sense of ownership to resolve issues and deliver results swiftly • Strong understanding of confidentiality requirements • Adherence to HIPAA regulations and organizational privacy and security policies • Timely completion of required company-sponsored and regulatory training programs

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