Email & SMS Manager

🕒 Outubro 1

🇨🇴 Colômbia – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

🗣️🇺🇸🇬🇧 Inglês obrigatório

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HireHawk

11 - 50 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A HireHawk é um serviço de recrutamento especializado na formação de equipes globais rigorosamente validadas para empresas, reduzindo significativamente os custos de contratação em até 80%. Oferece uma solução completa que abrange planejamento, sourcing, vetting, contratação, gestão de folha de pagamento (payroll) e compliance, tudo pensado para simplificar o processo de hiring. A HireHawk também foca em otimizar a experiência do candidato com triagens abrangentes, sourcing rápido e pacotes de remuneração competitivos, garantindo que cada contratação atenda às necessidades específicas de seus clientes.

Descrição

• Own the weekly and monthly Email & SMS calendar. • Build and optimize key lifecycle flows, including Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase, Winback, and other retention flows. • Develop campaign concepts, messaging, and segmentation. • Translate strategy into clear briefs and proposals for the Email Designer. • Work closely with the designer to ensure campaigns are executed according to brief. • Manage campaigns from concept through launch. • Own the full QA process before emails and SMS go live. • Review copy, links, CTAs, segmentation, personalization, offers, mobile/desktop rendering, tracking, and overall customer experience. • Monitor campaigns after launch and flag any issues quickly. • Own weekly Email & SMS reporting. • Track key KPIs and communicate performance, trends, and areas of concern. • Provide actionable recommendations.

🎯 Requisitos

• 3+ years of hands-on Email & SMS experience, ideally within DTC/e-commerce. • Strong experience with Klaviyo and/or other lifecycle marketing platforms. • Highly organized and detail-oriented. You naturally create structure where there isn't any. • Strong copy and messaging instincts, even if you're not the person designing the emails. • Comfortable working in Notion and Figma to create campaign proposals, briefs, flow maps, and presentations. • Strong QA mindset. You catch things before they become problems. • Proactive and comfortable working independently. • A clear, well-managed Email & SMS calendar with campaigns consistently going out on time. • Flows that are fully mapped, QA'd, optimized, and continuously tested. • Strong collaboration between strategy, copy, and design. • Reliable weekly reporting with clear insights and next steps. • Problems are identified before they become bigger issues. • A structured testing roadmap that continuously improves Email & SMS revenue and retention.

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