Marketing Insights Specialist

🕒 Agosto 4

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iCEV

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1984

💼 Consultoria

🏥 Saúde

🏗️ Construção

Consulting • Healthcare • Construction

A iCEV é uma empresa que fornece soluções abrangentes de Educação Profissional e Técnica (CTE) projetadas para preparar os alunos para o ensino superior, treinamento ou emprego. A plataforma oferece uma ampla variedade de currículos de CTE alinhados com os padrões da indústria e certificações profissionais para aprimorar currículos, habilidades e conhecimentos. Além do seu conteúdo educacional, a iCEV oferece ferramentas especializadas de relatórios e análises sob medida para as necessidades de educadores e estudantes de CTE. A empresa se concentra em transformar o engajamento dos estudantes por meio de métodos inovadores e em equipar aprendizes adultos com as habilidades necessárias para suas futuras carreiras. Oferecendo recursos como tutoriais, guias e eventos virtuais, a iCEV apoia educadores e administradores na maximização do sucesso de seus programas de CTE.

Descrição

• Provide insight-driven recommendations for demand generation strategies and campaign planning • Partner with sales and product teams to reflect insights in messaging, targeting, and campaign execution • Support cross-functional alignment for consistent messaging and effective lead handoffs • Develop targeted content to educate, engage, and nurture prospects throughout the buyer journey • Execute and manage multi-channel demand generation campaigns across email marketing, conferences and events, and social media • Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness • Conduct market and adoption research on industry trends, customer behavior, usage patterns, and competitive positioning • Define target audiences and maintain detailed buyer personas • Collect insights through surveys, focus groups, CRM data, and analytics tools • Manage campaigns, track leads, and maintain data accuracy in HubSpot or a comparable platform • Create reports and presentations communicating insights, trends, and actionable recommendations • Document and maintain accessible research findings and performance insights for ongoing planning and optimization

🎯 Requisitos

• Experience in marketing, demand generation, analytics, or a related field • Proficiency in HubSpot or a similar CRM/marketing automation platform • Strong analytical and problem-solving skills with ability to translate data into actionable insights • Experience executing or supporting digital marketing campaigns, including email, SEO, PPC, and social media • Strong communication and collaboration skills • Ability to manage multiple projects and priorities in a fast-paced environment • Bachelor’s degree in a related field preferred • Experience in education, EdTech, or B2B marketing preferred • Familiarity with adoption or lifecycle marketing strategies • Experience working cross-functionally with sales and product teams • Prolonged periods sitting at a desk and working on a computer • Must be able to lift up to 15 pounds at times • Preferred certifications are encouraged but not required, including listed industry-recognized iCEV platform certifications

🏖️ Benefícios

• Equal opportunity employment • Physical requirements include prolonged periods sitting at a desk and working on a computer • Must be able to lift up to 15 pounds at times