Senior Director, Lifecycle Marketing

🕒 Agosto 4

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $200.000 - $230.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Seed Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

Healthcare • Food & Beverage • Consulting

Seed Health é uma empresa que lidera o campo da ciência do microbioma para melhorar a saúde humana e planetária. Eles se concentram em entender e aproveitar o rico ecossistema de microrganismos que vivem no e sobre o corpo humano, conhecido como microbioma, que desempenha um papel crucial na saúde e bem-estar. A empresa emprega biologia computacional avançada, genômica microbiana e sequenciamento ultra-profundo para explorar as interações hospedeiro-micróbio, impulsionando a inovação desde a descoberta inicial até a comercialização. A Seed Health desenvolve e entrega produtos de saúde inovadores, como prebióticos, probióticos, posbióticos e simbióticos, para otimizar os resultados de saúde relacionados ao microbioma em diferentes estágios da vida. A empresa também enfatiza a sustentabilidade, utilizando embalagens ecológicas e engajando-se em pesquisa ambiental para enfrentar desafios globais, refletindo seu compromisso com um futuro sustentável. A Seed Health colabora com cientistas líderes e utiliza tecnologia de ponta para facilitar pesquisas e aplicações inovadoras em áreas como saúde gastrointestinal, dermatológica e metabólica.

Descrição

• Own the full lifecycle marketing arc from acquisition nurture and conversion through activation, engagement, retention, and winback • Own acquisition lifecycle strategy, including lead capture, prospect nurture, and conversion journeys • Build and optimize welcome, education, browse abandonment, cart abandonment, and lead re-engagement journeys • Partner with Performance Marketing and Growth on lead generation strategy • Own conversion accountability for email, SMS, and push channels • Lead onboarding, engagement, cross-sell, churn prevention, and winback strategy with accountability for retention, LTV, and reactivation • Build a data-driven winback program and behavioral churn-prevention interventions • Own cross-sell and expansion strategy across Seed’s product portfolio • Direct email, SMS, and push strategy and execution, including journey architecture, cadence, targeting, and creative direction • Expand reachable audiences while protecting trust and deliverability • Ensure lifecycle touchpoints reflect Seed’s science-forward, premium brand • Build and own experimentation using holdouts and incrementality testing • Translate behavioral segmentation into differentiated journeys and messaging with Data and Product • Develop and report a full-funnel lifecycle measurement framework • Represent lifecycle in commercial planning for launches, promotions, pricing changes, and subscription mechanics • Partner with Digital Product on subscription management, upsell surfaces, personalization, and in-app/on-site lifecycle experiences • Build a high-performing lifecycle team and operating cadence • Deliver improved retention and reactivation curves, acquisition conversion, winback revenue, trusted LTV measurement, and an increasingly autonomous team

🎯 Requisitos

• 8+ years in lifecycle, CRM, or retention marketing • Meaningful experience in subscription or DTC businesses at scale • Experience owning both acquisition and retention lifecycle • Experience building lifecycle programs from first principles • Fluency in cohort analysis, retention modeling, and incrementality • Ability to optimize for business outcomes rather than engagement metrics • Fluency in Iterable, Braze, Klaviyo, or similar lifecycle tooling • Understanding of data architecture sufficient to partner with engineering and data teams • High standards for lifecycle marketing craft and brand expression • Urgency and proactive judgment in diagnosing, reframing, or ending underperforming programs • Ability to form, defend, and update hypotheses based on evidence • Clear, structured communication with executive stakeholders and teams • Bonus: experience in health, wellness, or premium consumer brands • Bonus: familiarity with Shopify and subscription platforms • Bonus: exposure to personalization or ML-driven targeting systems • The position is US-based

🏖️ Benefícios

• Equity structured to match seniority and strategic impact • Multiple medical, dental, and vision plans with generous employer contributions • Top-tier virtual care • Complimentary Aaptiv membership for fitness and mental wellness • HSA with employer contributions • Fullscript supplement discounts • 12 free therapy sessions per year for employees and eligible dependents • Coaching, meditation, and 24/7 access to Spring Health digital tools and care navigation • 401(k) through Betterment with 100% match on the first 3% and 50% on the next 2% of contributions, fully vested from day one • 18 weeks of fully paid parental leave with phased-return flexibility • Four weeks of paid transition time at 80% capacity or four days per week • 15 vacation days • 7 sick/safe days • 2 personal days • 10 Recharge Days (Summer + Winter) • 15 paid company holidays each year • Remote-first culture prioritizing autonomy and clarity • $750 one-time remote work setup stipend • $450 quarterly wellness and workplace stipends via JOON • Pet insurance • Life and disability coverage • Learning & development