Marketing Manager, Lab Systems – Workflow

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🕒 Agosto 4

⛰️ Colorado, Nevada, +2 estados a mais – Remoto

⛰️ Colorado – Remote 🎰 Nevada – Remote 🚗 Michigan – Remote ⛷️ Utah – Remote

💵 $103.100 - $150.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Thermo Fisher Scientific

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1956

🏥 Saúde

📦 Logística

🏭 Manufatura

Healthcare • Logistics • Manufacturing

A Thermo Fisher Scientific é a líder mundial em servir à ciência, com receita anual de mais de US$ 40 bilhões. Sua missão é capacitar os clientes a tornar o mundo mais saudável, limpo e seguro, apoiando a pesquisa em ciências da vida, solucionando desafios analíticos complexos, aumentando a produtividade dos laboratórios e melhorando a saúde dos pacientes por meio de diagnósticos e do desenvolvimento de terapias que transformam vidas. Com uma equipe global, oferece tecnologias inovadoras e serviços farmacêuticos por meio de marcas como Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon e PPD.

Descrição

• Lead marketing support for the U.S. go-to-market strategy of the laboratory systems product portfolio and workflow analysis program • Support autoimmunity and allergy portfolios as business needs require • Drive pull-through and integration of marketing strategies and tactics across multiple channels • Lead launches and development of new systems products, including pre-registration, internalization of FDA-cleared products, operations support, go-to-market planning, sales deployment, and marketing activities • Use workflow analysis, competitive intelligence, and market insights to inform product positioning and differentiation strategies • Serve as product expert and point person for assigned systems products, supporting sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts • Track market metrics and data, evolve the marketing approach, and communicate strategic decisions and initiatives to leadership • Support sales enablement activities and gather customer perspectives and insights • Partner with learning and development and sales leadership to shape resources and direction • Develop and implement sales initiatives using target analysis, segmentation, workflow analysis, competitive positioning, and sales-platform distribution • Conceptualize and implement digital initiatives and campaigns for laboratory systems products • Lead cross-functional project teams and collaborate with agencies, content creators, marketing technology, digital teams, and global product teams • Manage tradeshow presence and strategy, including booth planning, product demonstrations, educational content, and lead generation • Build integrated product marketing strategies across digital marketing, campaigns, conferences, email marketing, webinars, live events, and non-traditional channels • Develop innovative ways to amplify product messaging and educate consumers, healthcare providers, and laboratorians

🎯 Requisitos

• Bachelor's Degree required; preferred education in business, marketing, or science • Minimum 5+ years of experience in marketing, business development, or similar roles • Experience with multi-channel market-based campaigns, including messaging, programs, and tactics to drive awareness and adoption • Experience in healthcare, diagnostics, biotechnology, medical device, sales, pharmaceutical, or similar environments • Ability to facilitate market research and analyze market segments, market trends, growth rates, business trends, and expansion opportunities • Strong project and task management skills • Excellent verbal and written communication skills • Experience working with cross-functional teams • Ability to understand, influence, and communicate with internal stakeholders and external parties • Demonstrated ability to deliver effective presentations • Excellent storytelling and value-proposition development skills • Ability to translate customer and organizational needs into effective marketing materials and strategies • Ability to supervise, analyze, and report on strategy, tactic, program, and material effectiveness using metrics dashboards • Strong business acumen, problem-solving, and analytical ability • Ability to make decisions in a fast-paced environment with incomplete information • Ability to support development of internal and external tools and identify process improvements • Proficient in Word, Excel, and PowerPoint • Must be able and willing to travel up to 20% domestically, including occasional weekends, and internationally • Must be able to travel by car and airplane • Must be able to work in a virtual work environment, spending much of the workday at a computer or on the phone

🏖️ Benefícios

• Variable annual bonus based on company, team, and/or individual performance results • Choice of national medical and dental plans • National vision plan • Health incentive programs • Employee assistance and family support programs • Commuter benefits • Tuition reimbursement • At least 120 hours paid time off (PTO) • 10 paid holidays annually • Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave) • Accident and life insurance • Short- and long-term disability • Competitive 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP), with eligible colleagues able to purchase company stock at a discount • Fully remote/virtual work environment