Media Buyer

🕒 Agosto 4

🌵 Arizona, California, +17 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $73.000 - $105.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Paleovalley

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2013

🍽️ Alimentos e Bebidas

🛍️ Comércio Eletrônico

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley é um varejista online e uma marca que vende produtos alimentícios e suplementos dietéticos com foco no estilo de vida paleo. A empresa oferece lancheiras de carne alimentada com capim e criadas a pasto (bovino, veado, frango, porco), pós de proteína (caldo de osso, whey), barras de superalimentos, verduras orgânicas, suplementos funcionais (ômega-3, complexos de órgãos, cúrcuma, eletrólitos, vinagre de maçã) e itens de despensa como sebo bovino e azeite de oliva extra virgem. Seu site enfatiza fontes naturais, a pasto ou alimentadas com capim, realiza promoções (vendas, limites para frete grátis) e opera uma loja de e-commerce direta ao consumidor.

Descrição

• Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram • Drive profitable growth for a subscription business against ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency objectives • Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies • Partner with creative strategists, editors, and designers to brief concepts, review assets, and provide performance-based feedback • Translate performance insights into creative direction by identifying winning messaging, audience behaviors, and growth opportunities • Monitor account performance daily, investigate root causes, and communicate risks, opportunities, and recommendations • Stay current with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends

🎯 Requisitos

• 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands • Demonstrated success acquiring customers profitably for subscription businesses • Strong understanding of CAC, LTV, retention, churn, and payback period • Proven track record scaling profitable campaigns while managing meaningful advertising budgets • Experience owning a Meta account end-to-end, from strategy through execution and optimization • Exceptional analytical skills and curiosity for solving performance problems • Strong understanding of performance marketing metrics and their connection to business growth • Experience optimizing for subscription-specific metrics, customer quality, retention, and long-term profitability • Comfortable using analytics and attribution platforms beyond Ads Manager; GA4, Haus, Mixpanel, or similar tools are a plus • Strong creative instincts and understanding of effective direct-response advertising • Ability to translate performance insights into actionable creative feedback • Experience working closely with creative teams through briefing, iteration, and testing • Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY • Must be authorized to work in the United States; employment visa sponsorship is unavailable

🏖️ Benefícios

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product