Branding & Loyalty Programs Manager – Compressor Systems & Services

🕒 Agosto 13

🇪🇸 Espanha – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Ingersoll Rand

10.000+ funcionários

🏥 Saúde

📦 Logística

⚡ Energia

Healthcare • Logistics • Energy

A Ingersoll Rand é uma empresa global focada em inovação e sustentabilidade no setor industrial. Com um compromisso central em melhorar vidas por meio de soluções eficazes e eficientes em termos de energia, a Ingersoll Rand desenvolve tecnologias inovadoras que aumentam a eficiência e o desempenho em diversos setores. A empresa dá uma forte ênfase à diversidade, equidade e inclusão, promovendo uma cultura que valoriza perspectivas únicas e fomenta um sentimento de pertencimento entre seus funcionários.

Descrição

• Lead the execution of EMEIA branding initiatives across Compressor Systems and Air Treatment businesses • Drive implementation and activation of brand value propositions, ensuring differentiation, consistent messaging, and alignment with value-selling strategies • Implement brand architecture, portfolio positioning, brand transitions, and brand harmonization projects • Develop and manage execution roadmaps across multiple countries and channels • Coordinate cross-functional activities involving marketing, communications, legal, digital, operations, sales, and customer support teams • Monitor project milestones, manage stakeholders, and ensure branding changes are implemented seamlessly • Develop, implement, and manage customer loyalty and retention programs • Design loyalty frameworks, customer recognition programs, incentive structures, and engagement campaigns • Define program KPIs and measure customer participation, retention, advocacy, and revenue impact • Evaluate customer feedback, market trends, and competitor programs to optimize loyalty initiatives • Serve as the primary EMEIA liaison for corporate brand teams • Ensure consistent application of brand standards, visual identity systems, messaging frameworks, and communication guidelines • Guide local marketing teams, distributors, and business units on branding best practices • Build partnerships with regional leaders, product teams, sales organizations, distributors, and service teams • Present program updates, recommendations, and business impact assessments to senior leadership • Establish metrics, track brand compliance and engagement, and provide reporting and actionable insights

🎯 Requisitos

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field • 5–10 years of experience in brand management, marketing, customer engagement, loyalty programs, or related disciplines • Demonstrated experience managing complex cross-functional projects across multiple countries and stakeholders • Strong understanding of brand governance, brand implementation, and customer lifecycle management • Experience working within a B2B industrial, manufacturing, engineering, or technology environment is preferred • Experience supporting regional or global branding initiatives • Knowledge of customer retention, customer experience, and loyalty program development • Strategic thinking • Project and program management • Brand management and governance • Customer loyalty and retention • Stakeholder management • Analytical and data-driven decision making • Results orientation

🏖️ Benefícios

• Private health insurance • Life insurance coverage • Pension plan • Flexible working arrangements • Employee stock programs and recognition initiatives • Access to wellbeing and employee assistance programs • Competitive salary

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