Director, Consumer Marketing – Xywav Sleep Franchise

🕒 Agosto 4

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $202.400 - $303.600 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Jazz Pharmaceuticals

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2003

🏥 Saúde

🏭 Manufatura

🧬 Biotecnologia

Healthcare • Manufacturing • Biotechnology

A Jazz Pharmaceuticals é uma empresa biofarmacêutica dedicada ao desenvolvimento de medicamentos inovadores que atendem a necessidades médicas não atendidas. Com um forte compromisso com pesquisa e desenvolvimento, a Jazz foca em criar terapias que transformam vidas, enfatizando a importância da colaboração, diversidade e engajamento dos funcionários em suas operações. A empresa se orgulha de transformar a vida dos pacientes por meio de suas ofertas de produtos significativas e uma cultura que promove entusiasmo e flexibilidade.

Descrição

• Lead development and execution of integrated consumer marketing strategies for Xywav across narcolepsy and idiopathic hypersomnia • Build and optimize the full patient experience from disease awareness and demand generation through treatment initiation, engagement, and loyalty • Develop consumer strategic brand plans, annual tactical plans, positioning, messaging architecture, claims documents, and patient-facing communication strategies • Partner with HCP Marketing, Commercial Strategy, and cross-functional stakeholders on integrated brand planning and execution • Lead consumer competitive intelligence and strategic planning processes • Own end-to-end consumer and patient journey strategy • Develop disease awareness and branded consumer engagement programs • Partner with Patient Services to integrate marketing initiatives with patient support programs • Lead patient advocacy strategy and relationships with advocacy organizations • Oversee advocacy events, patient education programs, and patient ambassador initiatives • Direct testimonial content, website integration, video development, and social media activation • Lead consumer creative campaigns and campaign refreshes across digital and print channels • Oversee patient education materials, starter kits, onboarding resources, welcome kits, and patient support communications • Lead consumer market research, tracking studies, patient insights programs, audience understanding, measurement, social listening, and market intelligence • Oversee consumer marketing budgets, financial planning, investment prioritization, and resource allocation • Manage the consumer agency of record and key consumer agencies and partners • Oversee agency statements of work and approval • Collaborate with HCP Marketing, Patient Services, Analytics & Insights, Customer Experience, Finance, Medical, Patient Advocacy, Sales, and Market Access

🎯 Requisitos

• Bachelor's degree required • MBA preferred • 7+ years of pharmaceutical or healthcare marketing experience with significant consumer/direct-to-patient marketing responsibilities • 10+ years of commercial, marketing, sales, product management, or related pharmaceutical experience • Experience in rare disease and sleep medicine preferred • Demonstrated ability to lead and/or work effectively in cross-functional teams • Ability to navigate change and move work and team members forward • Strong communication and presentation skills, including communication with leadership teams • Ability to shift between strategy, planning, and execution with agility and attention to detail • Analytical, problem-solving, planning, project management, and organizational skills • Recent experience working with a customer experience team and/or centralized marketing center of excellence supporting brand marketing teams • Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions • Approximately 20–30% domestic travel • Frequent use of computers, communication devices, and standard office equipment • Ability to work occasionally outside standard business hours to meet business needs

🏖️ Benefícios

• Discretionary annual cash bonus or incentive compensation • Discretionary equity grants • Medical insurance • Dental insurance • Vision insurance • 401k retirement savings plan • Flexible paid vacation • Remote or office-based work environment • Approximately 20–30% domestic travel