Senior Manager, Experimentation Optimization

🕒 Setembro 30

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $78.496 - $105.974 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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• Aberta há 43 dias.
• As vagas desta empresa costumam ser preenchidas em 31 dias.

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National University

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📚 Educação

👥 B2C

🌍 Impacto Social

Education • B2C • Social Impact

A National University é uma instituição de ensino superior dedicada a fornecer educação acessível e de qualidade a uma ampla gama de estudantes, incluindo alunos não-tradicionais e estudantes afiliados às forças armadas. Ela oferece uma variedade de programas de graduação, pós-graduação e doutorado em múltiplas disciplinas, como educação, negócios, saúde, ciências sociais e tecnologia. A National University enfatiza um ambiente de aprendizado acolhedor e métodos de ensino inovadores, com o objetivo de capacitar os estudantes e enriquecer suas jornadas acadêmicas e profissionais.

Descrição

• Lead conversion rate optimization (CRO) and experimentation for National University’s website and digital experiences • Define, execute, and continuously optimize data-driven testing strategies • Own the CRO, experimentation, website experimentation, and platform strategy roadmaps • Establish testing SLAs, QA standards, governance, and deployment practices • Maintain repositories of hypotheses, test results, learnings, opportunities, and best practices • Own the complete experimentation lifecycle from opportunity identification through production rollout • Design and run A/B, multivariate, and multi-page experiments • Optimize information architecture, content presentation, navigation, page experience, and calls-to-action • Analyze prospective student journeys to identify friction, abandonment, and conversion opportunities • Optimize program discovery, on-site search, filters, navigation, program finders, and recommendation surfaces • Develop targeted and personalized website experiences based on audience segments, intent signals, engagement patterns, and lifecycle stage • Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams • Identify opportunities for AI-assisted optimization, predictive insights, and behavioral decisioning • Own measurement best practices, quarterly meta-analysis, CRO Playbook, dashboards, and KPI framework • Define, monitor, and communicate experimentation and conversion KPIs • Establish weekly, monthly, and quarterly reporting for senior leadership • Build executive dashboards and communicate test results, KPI trends, roadmap progress, and recommendations to the Chief Marketing Officer and senior stakeholders • Evaluate emerging trends, technologies, platforms, and optimization capabilities • Benchmark industry trends, competitor experiences, customer expectations, and evolving digital behaviors • Provide leadership through influence and expertise as an individual contributor

🎯 Requisitos

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field • 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce • 2+ years of experience in strategy, program ownership, or related manager responsibilities • Demonstrated ownership and administration of A/B testing and personalization platforms, including Adobe Target, VWO, Optimizely, or equivalent • Experience designing, implementing, and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting • Proven experience developing and executing a CRO and experimentation roadmap, including KPI development, prioritization frameworks, and executive reporting • Experience managing vendors, agency partners, and external development resources • Demonstrated track record of measurable improvements in conversion, lead generation, engagement, and business outcomes • Portfolio, case studies, or documented examples demonstrating measurable conversion improvements • Deep expertise in experimentation methodologies, including hypothesis development, test design, statistical analysis, and interpretation of results • Expertise with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory • Strong understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization • Ability to analyze complex datasets using SQL, dashboards, and analytics tools • Experience developing experimentation roadmaps, success metrics, governance processes, and executive reporting frameworks • Strong understanding of UX principles, customer journey mapping, accessibility (WCAG), responsive design, content strategy, and technical experimentation considerations • Experience evaluating emerging technologies, including AI-driven personalization, predictive modeling, and automated decisioning • Up to 10% travel • Location: Remote, USA

🏖️ Benefícios

• Comprehensive well-being benefits for you and your family • Total rewards package • Equal opportunity employment

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