Vice President of Marketing

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JSSA

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1893

🤝 Sem Fins Lucrativos

⚕️ Seguro de Saúde

🌍 Impacto Social

Non-profit • Healthcare Insurance • Social Impact

A JSSA é uma agência comunitária sem fins lucrativos de saúde e bem-estar social, dedicada a auxiliar indivíduos e famílias a enfrentar seus momentos mais vulneráveis. A agência foca na saúde mental e bem-estar, oferecendo serviços de cuidados paliativos, atendimento domiciliar, suporte para gestão de doenças crônicas e assistência para pessoas com deficiência. Seu objetivo é garantir que cuidados essenciais e qualidade de vida sejam acessíveis a todos, especialmente para idosos, famílias e aqueles que necessitam de serviços de apoio especializados, como oportunidades de emprego e programas comunitários.

Descrição

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets. • Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities. • Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance. • Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results. • Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners. • Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders. • Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries. • Lead brand positioning efforts to enhance recognition, trust, and engagement within the community. • Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business, or a related field required; Master’s degree preferred. • 8–10 years of progressive marketing leadership experience, with at least 5 years in healthcare marketing or physician practice growth. • Proven success in developing and implementing marketing and referral strategies that drive measurable growth in patient volume. • Strong leadership and relationship-building skills, particularly with community partners and referral sources. • Deep understanding of digital marketing, data analytics, and performance tracking. • Excellent communication, storytelling, and project management skills. • Growth-oriented and data-driven strategist. • Skilled relationship builder and communicator. • Collaborative leadership style. • Deep understanding of healthcare referral dynamics. • Passionate advocate for behavioral health access and awareness.

🏖️ Benefícios

• competitive compensation • aggressive benefits • cultivate a culture of growth and collaboration