Strategic Marketing Manager

🕒 Março 27

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Justrite Safety Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1906

🤝 B2B

🔧 Hardware

🛍️ Comércio Eletrônico

B2B • Hardware • eCommerce

O Justrite Safety Group é um fabricante e fornecedor de equipamentos de segurança no trabalho e de manuseio de materiais perigosos. A empresa oferece latas e recipientes de segurança, armários para armazenamento de materiais inflamáveis e perigosos, chuveiros de segurança e estações lava-olhos, sistemas de contenção de vazamentos e contenção secundária, equipamentos de manuseio de cilindros de gás, soluções para reciclagem de latas de aerossol e acessórios relacionados. A Justrite vende por meio de distribuidores e uma plataforma de e-commerce, oferece orientação sobre conformidade, levantamento de segurança no local e soluções engenheiradas para instalações industriais, laboratoriais, de construção e comerciais, e enfatiza muitos produtos fabricados nos EUA.

Descrição

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives • Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight • Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage • Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact • Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy • Architect integrated demand generation programs that drive qualified pipeline across strategic account segments • Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages • Partner with Sales to align marketing programs with account priorities and pipeline targets • Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance • Allocate budget across channels based on ROI and performance analytics • Lead go-to-market strategy for new product launches and portfolio expansions • Develop launch plans including positioning, messaging, enablement tools, and campaign strategies • Conduct competitive intelligence and win/loss analysis to inform strategic decisions • Translate complex technical capabilities into compelling business value narratives • Equip Sales with effective tools, content, and insights that increase win rates • Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities • Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction • Leverage marketing analytics and CRM data to identify growth levers and performance gaps • Develop and manage annual marketing plans and budgets aligned to growth objectives • Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact • Deliver clear, data-driven performance reporting to business unit leadership • Continuously refine strategy based on performance data and market feedback.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business Administration, or related discipline • 8+ years of marketing experience, preferably in industrial or technical markets • Proven track record of developing and executing marketing strategies that drive measurable revenue growth • Strong business acumen and ability to operate as a strategic partner to sales and product leadership • Experience leading cross-functional initiatives in complex, matrixed organizations • Deep understanding of demand generation, product marketing, and go-to-market strategy • Ability to translate technical product features into clear, differentiated market value • Strong analytical capability with experience using marketing and CRM performance data • Willingness to travel up to 25% • Exceptional written and verbal communication skills.

🏖️ Benefícios

• Competitive salary and benefits package • Flexible hours and remote work options