Director, Performance and Growth Marketing

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $250.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Kiddom

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2013

📚 Educação

☁️ SaaS

🤝 B2B

💰 $35.000.000 Series C em 2021-08

Education • SaaS • B2B

A Kiddom é uma empresa que oferece uma plataforma digital focada em aprimorar experiências educacionais ao unir currículos de alta qualidade com soluções flexíveis e impulsionadas por tecnologia. A plataforma apoia diversas matérias, incluindo Matemática, ELA e Ciências, com gestão digital de currículos, avaliações e ferramentas para salas de aula virtuais. A Kiddom visa aumentar o engajamento dos alunos e reduzir a carga de trabalho dos professores por meio de recursos intuitivos como planejamento de aulas, apresentações e recursos de gerenciamento da sala de aula. A empresa atende escolas e distritos, oferecendo insights para decisões instrucionais baseadas em dados e ajudando educadores a implementar efetivamente o currículo com suporte tecnológico.

Descrição

• Own the annual and quarterly demand generation plan by market, segment, and product with Marketing and Sales leadership • Own the marketing-sourced pipeline forecast and run campaigns, content calendars, launches, and metrics • Manage Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio, including paid media budget, pacing, audience strategy, and testing • Administer Salesforce Marketing Cloud operations, including audiences, segmentation, scheduling, deliverability, sender reputation, and forms • Design Salesforce campaign-to-sales notification paths and own MQL definition, lead scoring, handoff standards, campaign structure, routing, and accuracy • Own lifecycle and nurture programs for prospects and current customers, including audience rules, cadence, suppression logic, and compliance • Report weekly and monthly lead, funnel, and pipeline metrics to Marketing leadership, Sales, and executives • Define attribution approach and connect spend, content, and AI search visibility to traffic, leads, and pipeline • Develop targeting and measurement for account-based marketing and territory programs • Run operating cadence with Sales, field teams, Customer Success, and Revenue Operations • Write requirements for integrations, automations, and data needs; prioritize with Marketing and Revenue Operations; work with IT on access and security • Manage external relationships with ad platforms, agencies, and data and marketing technology vendors

🎯 Requisitos

• 8+ years in B2B demand generation, performance marketing, or marketing operations, including leading programs against pipeline or MQL targets in partnership with Sales leadership • Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audiences, segmentation, campaign hierarchies, reports, operations, and dashboards • Experience running paid media programs (search, paid social, or display) with budget ownership • Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue Operations • Experience with account-based or territory-based marketing • Strong analytical skills: builds funnel, conversion, and attribution reporting for executives • Daily, practical use of Claude or similar AI tools for analysis, scaling, integrations, and documentation • Sound judgment with incomplete information, and ability to explain trade-offs to non-technical leaders • Preferred: GA4 experience, including attribution and reporting design • Preferred: familiarity with SEO and AEO, and how AI search visibility is measured • Preferred: experience with low-code tools or AI agents for workflow automation and marketing tools such as Qualified PiperX (AI SDR) • Preferred: familiarity with K-12 education, district buying cycles, and curriculum adoption, or other long-cycle, complex B2B sales

🏖️ Benefícios

• Meaningful equity • Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance • 401k plan • One Medical membership (in participating locations) • Flexible vacation time policy (subject to internal approval); average use 4 weeks off per year • 10 paid sick days per year (pro rated depending on start date) • Paid holidays • Paid bereavement leave • Paid family leave after birth/adoption: minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents • Commuter and FSA plans

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