Demand Generation Manager

🕒 Outubro 1

🇨🇦 Canadá – Remoto

💵 CA$100.000 - CA$130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 0%

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Loopio

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

💼 Consultoria

🏥 Saúde

📣 Marketing

💰 Private Equity Round em 2021-03

Consulting • Healthcare • Marketing

A Loopio é uma poderosa plataforma impulsionada por IA que otimiza o processo de resposta a Requests for Proposals (RFPs), Questionários de Segurança e Questionários de Due Diligence (DDQs). Ela capacita as equipes a criar respostas precisas e dentro do prazo por meio de uma biblioteca de conteúdo centralizada e recursos colaborativos, ajudando as empresas a responder estrategicamente às oportunidades. Com a Loopio, as organizações podem automatizar fluxos de trabalho complexos, fortalecer a colaboração e melhorar a qualidade de suas propostas, aumentando significativamente as taxas de vitória e a produtividade geral.

Descrição

• Design and execute ABM programs targeting named strategic and enterprise accounts • Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging • Coordinate multi-channel ABM plays including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social • Own email marketing strategy including lead scoring, segmentation, nurture streams, and lifecycle reporting • Plan and launch integrated demand generation campaigns across paid, email, webinars, content syndication, and organic channels • Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths • Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates • Partner with Sales on ICP, lead qualification, handoffs, and feedback loops • Collaborate with Content, Sales, and subject matter experts to create funnel-stage assets • Test and optimize channel mix, messaging, and campaign structure using performance data • Analyze campaign and funnel performance and deliver recommendations to leadership • Own and report on MQLs, SQLs, pipeline contribution, cost per lead, and ROI

🎯 Requisitos

• 4-7+ years in B2B marketing • Direct experience running both ABM programs and broader demand generation campaigns • Proficiency with marketing automation and CRM platforms, including Salesforce, HubSpot, Hockeystack, and BI tools • Strong understanding of funnel metrics including MQL, SQL, pipeline, velocity, ROI, and attribution models • Experience partnering with Sales and SDR teams on account targeting and outbound alignment • Strong project management skills and ability to manage multiple concurrent campaigns • Analytical mindset and ability to translate data into campaign optimizations • Strong written and verbal communication skills and comfort presenting results to leadership • Experience in a B2B SaaS or technology company is an asset • Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset • Background in paid media such as LinkedIn Ads, Google Ads, Capterra, or Reddit, or content syndication vendors, is an asset • Must be legally authorized to work in Canada without employer sponsorship • Must be based in an Ontario or British Columbia hub, within a 300 km radius of Toronto or Vancouver, or willing to relocate to an eligible Canadian hub

🏖️ Benefícios

• Equity • Ongoing feedback and regular 1-on-1s through Lattice • Dedicated professional mastery allowance • Health and wellness benefits starting day 1 • MacBook laptop • Monthly phone and internet subsidy • Work-from-home budget • Flexible co-working locations in Ontario and British Columbia • Townhalls, AMA sessions, and company celebrations • Four Employee Resource Groups • Award-winning workplace • Remote-first flexible work environment • Equal opportunity employer and accommodation support