Director, CRM & Lifecycle Marketing

🕒 Outubro 30

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $140.000 / ano

⏰ Tempo Integral

🔴 Especialista

🏆 Sucesso do Cliente

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Lunar Solar Group

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

💼 Consultoria

📣 Marketing

🛍️ Comércio Eletrônico

Consulting • Marketing • eCommerce

Lunar Solar Group é uma consultoria global de crescimento e agência digital full-service que ajuda marcas DTC e de varejo a escalarem, combinando expertise em marketing com tecnologia de comércio e inteligência artificial proprietária. A empresa opera diversas divisões de serviço (aquisição, retenção e website/estúdio) através de marcas como MuteSix, Enkore, No Sleep Studio e Sharma Brands, oferecendo aquisição de funil completo, programas de ciclo de vida e lealdade, criação de performance e otimização de sites de e-commerce. A Lunar também desenvolve e promove soluções próprias de martech e IA (Mission Control, CairnAI, DTR Labs, Stay AI) que conectam marketing digital à conversão em loja e melhoram atribuição, personalização e gestão de assinaturas para os clientes.

Descrição

• Partner with the Department Head on department goals, forecasting, and staffing plans • Monitor account profitability and flag adjustments needed to maintain healthy margins • Serve as a day-to-day leader for the team and clients as needed • Lead lifecycle strategies across email, SMS, loyalty, subscription, and referral programs • Advise priority clients, particularly Shopify-based DTC brands • Run lifecycle audits and identify revenue opportunities • Build and present audit decks to prospects with Sales and Account leadership • Support new business wins and expansion of existing client relationships • Implement and refine workflows, tools, and QA processes • Create and maintain playbooks for flow builds, Braze setup, audits, QA, and seasonal planning such as BFCM • Train the team on playbooks and update them as platforms and strategies evolve • Standardize reporting and performance dashboards • Oversee collaboration among retention strategists, designers, and copywriters • Manage and mentor managers, strategists, and creatives • Set performance expectations and provide coaching, feedback, and career development • Foster accountability, innovation, and client-first thinking • Track ESP capabilities, martech integrations, and retention best practices • Build and maintain technology vendor partnerships • Represent the Lifecycle division through industry events, content, and platform partnerships

🎯 Requisitos

• 8+ years of lifecycle marketing, CRM, or retention experience • Agency experience required • DTC brand experience required • Deep, hands-on Braze experience, including building and managing programs • Strong working knowledge of Klaviyo • Advanced knowledge of Shopify and retention martech tools such as Attentive, Postscript, STAY.AI, Recharge, and Yotpo • Track record of delivering retention programs that drive measurable revenue and customer LTV growth • Strong understanding of funnel strategy, customer segmentation, and performance optimization • Experience working with cross-functional strategy, account management, and creative teams • Exceptional communication and client management skills • Experience running lifecycle or CRM audits and presenting findings in well-prepared decks • Experience building playbooks, SOPs, or frameworks for consistent team delivery • Must be legally authorized to work in the United States • Must answer whether employment visa sponsorship will be required

🏖️ Benefícios

• Accelerated career growth and leadership opportunities • Direct mentorship and collaboration with senior leaders across departments • A talented, supportive, and passionate team • 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance • 401K with company match • Generous PTO and holidays • A day off during your birthday week

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