Manager, Marketing – Flatiron

🕒 5 dias atrás

🗽 New York – Remoto

🗽 New York – Remote

💵 $70.000 - $75.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Macmillan

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📱 Mídia

📚 Educação

Media • Education

A Macmillan é uma empresa global de publicação líder e lar de uma ampla gama de selos que publicam ficção, não ficção e materiais educacionais para adultos e crianças. Parte do Holtzbrinck Publishing Group, a Macmillan também opera a Macmillan Learning e a Macmillan Education, fornecendo soluções interativas de cursos, conteúdos para ensino superior, aprendizado de idiomas e publicação de currículos escolares em dezenas de países. A empresa foca em apoiar autores, educadores, estudantes e instituições com conteúdo de classe mundial e ferramentas de aprendizado digital.

Descrição

• Develop and execute creative, customized consumer marketing campaigns for assigned titles across multiple genres • Develop advertising campaigns and collaborate on ad copy, creative direction, vendor outreach, and budgets • Strategize influencer marketing plans, including book mailings, influencer boxes, paid and organic collaborations, book club outreach, and sweepstakes • Manage early reading strategies on Goodreads and NetGalley to grow reviews and ratings and drive sales • Coordinate organic and paid promotions across Flatiron Books’ social channels with the Marketing Assistant • Attend weekly marketing and title-specific meetings with authors and agents • Plan and execute trade marketing campaigns, including bookseller mailings and bookstore and library book club outreach • Assist the Macmillan Events team with trade shows and collaborate with the Macmillan Library Marketing team • Manage sales assets such as in-store merchandising materials, signage, sell sheets, promotional graphics, preorder incentives, kits, Edelweiss assets, and account-specific requests • Communicate marketing plans to the sales team at bi-weekly sales meetings, sales conference, and as needed • Maintain budgets for assigned titles • Present influencer and advertising program learnings at title-specific post-mortem meetings • Analyze campaign learnings and advertising reports to inform current and future campaigns • Communicate campaign updates regularly to authors and agents

🎯 Requisitos

• Excellent communication, presentation, and writing skills • Strong understanding of influencer relationships and advertising across varied adult readerships • Ability to reach consumer readers • Results-oriented, motivated, resourceful, and able to work independently • Exceptional organizational skills with ability to multitask and prioritize • Ability to assess campaigns and pivot strategy and execution • Energy, creativity, and passion for diverse book genres • 5+ years of marketing experience in trade book publishing • College degree or equivalent experience • Bachelor’s Degree • Basic InDesign, Canva, and Photoshop skills • Photography skills are a plus • Google Business Suite knowledge

🏖️ Benefícios

• Equal opportunity employer • Reasonable accommodations for qualified individuals with disabilities • Remote work arrangement