Director, Integrated Media Strategy

🕒 Novembro 5

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $100.000 - $120.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Marketbridge

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

📣 Marketing

🏥 Saúde

💼 Consultoria

💰 Private Equity Round em 2023-11

Marketing • Healthcare • Consulting

A Marketbridge é uma empresa de consultoria de crescimento e marketing que combina consultoria de gestão com capacidades de agência de marketing. Eles se especializam em consultoria de go-to-market, estratégia de crescimento e otimização operacional, utilizando ciência de marketing, análises e tecnologia para impulsionar o crescimento sustentável de receita para clientes de diversos setores. Seus serviços incluem insights de audiência, mensagens de marca, geração de demanda e experiências digitais, todos destinados a ajudar líderes modernos a transformar sua presença no mercado e otimizar a eficácia do marketing.

Descrição

• Develop and oversee B2B media strategies across a portfolio of client accounts • Translate client objectives and broader marketing and demand-generation strategies into actionable, full-funnel media plans • Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other channels • Provide strategic direction throughout campaign planning, activation, optimization, and reporting • Partner with channel specialists and activation teams to ensure accurate campaign execution • Support in-platform campaign management and optimization when required • Review campaign performance and use data and insights to identify optimization opportunities • Establish campaign measurement frameworks, KPIs, and reporting approaches • Incorporate learnings and performance insights into future planning and recommendations • Serve as a trusted media advisor to clients • Lead or support client conversations about media strategy, planning, campaign performance, and optimization • Present media plans, results, insights, and recommendations • Build understanding of clients’ businesses, industries, audiences, and competitive landscapes • Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships • Build and maintain relationships with B2B media vendors and platform partners • Evaluate vendor capabilities and recommendations • Support media negotiations and secure appropriate rates, placements, and added value • Oversee media budgets and manage investments responsibly • Maintain awareness of new media partners, platforms, tools, and B2B opportunities • Provide guidance, mentorship, and strategic direction to media team members • Review media plans and recommendations for strategic quality, accuracy, and alignment • Support professional development of junior and mid-level team members • Foster collaboration across media, account management, demand strategy, creative, analytics, and other internal teams • Contribute to the evolution of Marketbridge’s media processes, tools, capabilities, and best practices

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus • 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment • Strong experience developing and executing media strategies for B2B clients • Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications • Experience working with The Trade Desk, DV360, or comparable programmatic platforms • Experience managing substantial media budgets and working with media vendors and platform partners • Strong analytical skills and experience interpreting media performance data and reporting • Experience leading client presentations and providing strategic media recommendations • Previous experience mentoring, managing, or providing direction to media professionals • Excellent communication, presentation, and relationship-management skills • Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment • A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams • Candidates must be located in Canada or the United States • Candidates must be able to work without visa sponsorship

🏖️ Benefícios

• Flexible PTO • Summer Fridays • Paid parental leave (up to 16 weeks for birthing parents) • Company closure from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • ChatGPT Enterprise Access • Exclusive discounts through Perkopolis

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