Director, Revenue Marketing

🕒 Outubro 14

🌪️ Kansas, Ohio, +1 estados a mais – Remoto

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💵 $124.000 - $206.600 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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McKesson

10.000+ funcionários

Fundada em 1833

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

A McKesson é uma líder diversificada em saúde, especializada em distribuição farmacêutica, suprimentos médicos e serviços de saúde. Suas soluções facilitam o acesso de pacientes a terapias transformadoras, apoiam operações eficientes para farmácias, sistemas de saúde e clínicas, e abordam questões críticas como a escassez de medicamentos por meio de uma cadeia de suprimentos resiliente. A McKesson oferece serviços abrangentes como software de gestão de farmácias, consultoria e soluções tecnológicas para práticas especializadas, focando em melhorar os resultados de saúde e promover a indústria farmacêutica. Eles trabalham em estreita colaboração com empresas biofarmacêuticas para melhorar o acesso a medicamentos, adesão e comercialização, enquanto apoiam práticas oncológicas e biofarmacêuticas por meio de insights orientados por dados e evidências do mundo real.

Descrição

• Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals • Create and operationalize a qualified marketing funnel aligned to Sales targets and revenue outcomes • Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact • Partner with Sales leadership on pipeline targets, account strategy, and revenue attainment • Support acquisition, retention, and expansion across the full customer lifecycle • Develop client engagement, retention, and upsell programs with Client Success and Commercial teams • Develop customer marketing initiatives including case studies, advisory programs, and client communications • Lead agency strategy and manage external partners • Own the revenue marketing budget and track performance against budget and revenue targets • Lead campaigns across digital, traditional, events, partnerships, and emerging channels • Oversee thought leadership, trade shows, webinars, and lead-generation programs • Analyze campaign performance and optimize conversion rates, cost efficiency, and ROI • Establish performance metrics and reporting tied to pipeline contribution and revenue impact • Lead brand and content strategy across all channels and touchpoints • Manage owned channels including website, social media, and digital platforms • Oversee prospect-facing content, sales enablement materials, and thought leadership assets • Oversee product marketing strategy, positioning, messaging, and go-to-market planning • Analyze market trends, customer insights, and competitive landscape • Leverage marketing technology, automation, and AI to improve targeting, personalization, and efficiency • Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics • Lead and develop a high-performing revenue marketing team • Partner with Sales, Client Success, Product, and leadership teams for alignment and execution

🎯 Requisitos

• Degree or equivalent experience • 12+ years of marketing experience • Strong focus on B2B SaaS, demand generation, and revenue marketing • 4+ years of management experience • Experience leading teams responsible for pipeline generation and revenue impact • Proven experience in the healthcare industry • Experience working cross-functionally with Sales, Product, and executive leadership in a high-growth environment • Experience with Salesforce and Marketing Automation / CRM platforms • Strategic mindset and ability to translate business objectives into measurable outcomes • Deep expertise in integrated marketing, demand generation, and funnel optimization • Strong analytical skills focused on ROI, conversion metrics, and pipeline performance • Problem-solving skills, solid judgment, and sense of urgency • Ability to communicate, present, and influence effectively at all organizational levels • Willingness to recommend innovative ways to scale and grow the business

🏖️ Benefícios

• Competitive compensation package as part of McKesson’s Total Rewards • Annual bonus or long-term incentive opportunities may be offered • Benefits information provided via McKesson’s benefits program • Equal employment opportunities • Reasonable accommodation for applicants with disabilities

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