Account Based Marketing Manager – Americas

🕒 Setembro 17

🍂 Massachusetts – Remoto

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💵 $130.000 - $140.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Mendix

1001 - 5000 funcionários

Fundada em 2005

💼 Consultoria

🏥 Saúde

🏭 Manufatura

💰 $25.000.000 Series B em 2014-01

Consulting • Healthcare • Manufacturing

Mendix é uma plataforma líder de desenvolvimento de aplicativos corporativos low-code reconhecida pelo Quadrante Mágico do Gartner 2024. Ela permite que as empresas acelerem o desenvolvimento e a entrega de aplicativos usando recursos aprimorados por IA. A Mendix oferece uma IDE visual chamada Studio Pro, que simplifica tarefas complexas e automatiza processos rotineiros. A plataforma suporta governança de TI, conformidade e estratégias de transformação digital. A Mendix ajuda as organizações a otimizar investimentos em legados e criar experiências excepcionais para os clientes em setores como serviços financeiros, manufatura e varejo. Também fornece robustas capacidades de integração e colaboração com parceiros estratégicos como AWS e Red Hat.

Descrição

• Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas • Serve as the Americas region's voice within the global organization, providing market insights and identifying regional opportunities • Develop account-based campaigns and experiences, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs • Partner with Sales and BDR teams to identify priority accounts and align marketing programs with outbound sales motions • Localize campaigns, messaging, and content for North American and Latin American markets • Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement • Use Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement • Provide input on Americas-specific technology, data, and process requirements • Monitor account engagement, meetings, pipeline progression, and campaign performance • Use data, sales feedback, and regional insights to optimize programs and improve business impact • Collaborate with regional Sales, BDR, Customer Success, Marketing, Product Marketing, Digital, and Content teams

🎯 Requisitos

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation • Experience developing and delivering marketing programs across the Americas region • Strong understanding of enterprise buying behaviors and regional market dynamics • Proven track record creating creative account engagement programs that advance enterprise opportunities through the sales cycle • Experience partnering with regional Sales, BDR, and Customer Success teams • Strong understanding of enterprise buying groups and technical, business, and executive customers • Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs • Familiarity with Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools • Strong project management skills across stakeholders, geographies, business units, and time zones • Data-driven mindset using campaign and account insights to optimize performance • Experience supporting mature and growth markets across North America and Latin America • Interest in AI and emerging marketing technologies • Full-time availability

🏖️ Benefícios

• Incentive compensation eligibility • Health and wellness benefits • Flexible hybrid work model • Growth through real projects • Strong technical peers • Global mobility • Equitable opportunities and inclusive workplace

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