Demand Generation Marketing Manager

🕒 Setembro 24

🏄 California, Texas – Remoto

🏄 California – Remote 🤠 Texas – Remote

💵 $90.000 - $111.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Motive

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📦 Logística

🏗️ Construção

🍽️ Alimentos e Bebidas

Logistics • Construction • Food & Beverage

A Motive é uma empresa que oferece uma plataforma integrada de operações projetada para aprimorar a segurança, a produtividade e a rentabilidade da gestão e operações de frotas. Utilizando tecnologia avançada de IA, a Motive oferece soluções como monitoramento de segurança do motorista, gerenciamento de frotas, monitoramento de equipamentos e gestão de despesas. Esses serviços fornecem visibilidade incomparável em veículos e equipamentos, automatizam fluxos de trabalho, reduzem custos e melhoram a eficiência para indústrias como construção, petróleo e gás, setor público, alimentos e bebidas, e logística. A Motive é reconhecida como uma líder em gestão de frotas e capacita empresas a maximizar seu potencial operacional com soluções inovadoras.

Descrição

• Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns for the Mid-Market segment • Work with segment leads to ensure large-scale campaigns accurately capture ICPs across segments and personas • Partner with Content Marketing, Customer Marketing, and Product Marketing to map content to the buyer journey, identify gaps, and request content and sales collateral • Maintain target account lists and apply buyer funnel stages, definitions, and conversion benchmarks to targeting and messaging • Partner with Marketing Operations on targeting, list hygiene, campaign setup, and issue resolution • Develop campaign and creative briefs, including copy direction, messaging hierarchy, and design inputs • Partner with channel owners to launch and monitor campaigns across 6sense Display, LinkedIn, display channels, content syndication, email, web, events/field, and associations • Own execution for webinars, calendared sales plays, and direct mail partnerships, including setup, targeting, launch, and performance tracking • Align channel execution with campaign messaging and buyer journey stages; adjust based on performance data and segment feedback • Evaluate channel performance and reallocate spend or effort when warranted • Build testing and iteration cycles into campaigns • Leverage AI tools and agentic workflows for campaign personalization, sales play development, and insight generation • Partner with SDRs, AEs, and sales leadership to align campaigns with sales motions and pipeline goals • Provide sales targeting direction, messaging, sales plays, and enablement materials • Share campaign performance, upcoming programs, and recommended actions with sales partners • Contribute to weekly sales communications and prepare materials for sales meetings and planning sessions • Attend select sales meetings and incorporate sales feedback into campaign planning • Monitor campaign performance and pipeline contribution against goals • Partner with Marketing Analytics, Marketing Operations, and Sales Operations on dashboards, reporting cadences, Outreach dashboards, and Salesforce sales command centers • Analyze performance data and recommend reallocations or adjustments • Contribute to weekly Mid-Market metrics updates and ad-hoc WBR, MBR, and QBR reporting for leadership

🎯 Requisitos

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships • Proven track record executing multi-channel demand generation campaigns driving measurable pipeline contribution beyond events • Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions • Experience partnering with SDRs and AEs to align marketing campaigns with outbound and inbound motions • Working knowledge of marketing automation platforms and CRM systems, including Salesforce and Marketo • Ability to analyze campaign performance data in Excel/Google Sheets and Tableau and derive data-informed decisions • Strong project management skills with experience in Asana or equivalent tools • Excellent written and verbal communication skills; ability to create compelling campaign briefs and sales enablement materials • Salesforce required; experience with Asana, Sendoso or equivalent, and Outreach required • Glean and Clay preferred • Location preference: Austin, TX; Nashville, TN; or San Francisco, with office attendance twice per week; remote USA considered for the right candidate • Individual contributor role • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefícios

• Health, pharmacy, optical, and dental care benefits • Paid time off • Sick time off • Short-term and long-term disability coverage • Life insurance • 401(k) contribution • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices