Patient Recruitment, Digital Media Manager

🕒 Maio 30

🏄 California – Remoto

🏄 California – Remote

💵 $145.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

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ImmunityBio, Inc.

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🧬 Biotecnologia

⚕️ Seguro de Saúde

💊 Farmacêutico

Biotechnology • Healthcare Insurance • Pharmaceuticals

A ImmunityBio, Inc. é uma empresa de biotecnologia focada no desenvolvimento de imunoterapias inovadoras para aprimorar a capacidade do sistema imunológico de combater o câncer e doenças infecciosas. Ao aproveitar o poder da resposta imune do corpo, a ImmunityBio visa fornecer tratamentos revolucionários que possam melhorar os resultados e a longevidade dos pacientes em doenças desafiadoras.

Descrição

• Lead the development and execution of integrated multi-channel patient recruitment campaigns to support patient recruitment for goals across indications and geographies • Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters • Lead the efforts to overhaul the ImmunityBio website, including developing compliant site copy, images, and navigation • Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms • Oversee campaign performance in real time and continuously optimize against KPIs, including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progression • Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentations, and landing pages experiences • Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actionable performance insights • Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials • Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards • Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts • Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance • Negotiate media placements, pricing, and performance-based agreements where applicable • Manage campaign budgets, forecasting, pacing, and resource allocation • Develop and deliver regular executive-level performance reports, dashboards, and insights for internal stakeholders • Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement • Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing • Support broader corporate, clinical, and departmental initiatives through cross-functional projects and leadership contributions

🎯 Requisitos

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field required; Master’s degree is preferred • 7+ years of experience in digital media, performance marketing, or growth marketing required • Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment required • Experience recruiting patients for clinical trials required • Experience working with patient advocacy groups is preferred • Data-driven mindset with ability to interpret performance metrics and act on them • Excellent communication and stakeholder management skills • Analytical and performance-oriented • Detail-oriented with strong project management skills • Comfortable working in cross-functional, fast-paced environments • Ability to balance creativity with regulatory constraints • Strong written and verbal communication skills • Familiarity with IRB/ethics considerations in patient recruitment • Knowledge of patient privacy regulations (HIPAA, GDPR)

🏖️ Benefícios

• Medical, Dental and Vision Plan Options • Health and Financial Wellness Programs • Employer Assistance Program (EAP) • Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability • Healthcare and Dependent Care Flexible Spending Accounts • 401(k) Retirement Plan with Company Match • 529 Education Savings Program • Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks • Paid Time Off (PTO) includes: 11 Holidays • Exempt Employees are eligible for Unlimited PTO • Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day