Paid Search/SEO Manager

Vaga não está no LinkedIn

🕒 Maio 4

🗽 New York – Remoto

🗽 New York – Remote

💵 $90.000 - $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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OGI Eyewear

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1997

🤝 B2B

🛒 Varejo

🛍️ Comércio Eletrônico

B2B • Retail • eCommerce

OGI Eyewear é uma empresa inovadora de óculos que oferece uma gama diversificada de coleções de óculos, incluindo marcas como OGI Red Rose, SERAPHIN e SCOJO New York. Conhecida por seu compromisso com a sustentabilidade, a OGI Eyewear se esforça para fornecer um atendimento ao cliente excepcional e introduziu a tecnologia inovadora de experimentação virtual para melhorar a experiência de compra. A empresa mantém fortes relacionamentos com profissionais ópticos independentes e participa ativamente de eventos do setor para exibir seus mais recentes estilos e ofertas tecnológicas.

Descrição

• Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen) • Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets • Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages • Own feed management and segmentation opportunities • Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendations • Own organic search strategy across technical SEO, on-page optimization, and content • Develop and execute a content strategy targeting high-intent keywords across the eyewear space • Build and manage a link acquisition program to grow domain authority over time • Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views • Collaborate with the creative team to align search messaging & asset evaluation across our campaigns • Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization

🎯 Requisitos

• 6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerce • Deep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads Editor • Experience managing $3M+ in annual search spend with demonstrable efficiency gains • Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix • Comfortable assessing and analyzing data within Looker

🏖️ Benefícios

• Health, vision and dental insurance • Generous vacation policies • Competitive salaries with equity opportunities • Retirement savings plan options • Free eyewear (plus discounts for family and friends)