Senior Demand Generation Manager

🕒 3 dias atrás

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Optro

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2014

☁️ SaaS

📋 Conformidade

🤖 Inteligência Artificial

SaaS • Compliance • Artificial Intelligence

A Optro é uma empresa de software corporativo (anteriormente conhecida como AuditBoard) que oferece uma plataforma de Governança, Risco e Conformidade (GRC) impulsionada por inteligência artificial para grandes organizações. Seu sistema baseado em nuvem conecta auditorias, controles, avaliações de risco, risco de terceiros e estruturas de conformidade em um modelo operacional unificado que monitora continuamente evidências, identifica falhas de controle e automatiza fluxos de trabalho de garantia. A Optro tem como alvo empresas e organizações regulamentadas que buscam ampliar programas de risco, melhorar a visibilidade e conformidade, e aproveitar a IA treinada em domínios para passar de uma supervisão reativa para um gerenciamento de risco proativo.

Descrição

• Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals. • Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs. • Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey. • Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns. • Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights. • Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams. • Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness. • Forecast campaign performance and develop plans to achieve pipeline and revenue targets. • Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency. • Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices. • Present campaign strategy, performance, insights, and recommendations to senior Marketing and Sales leadership. • Mentor and provide guidance to junior marketers while contributing to demand generation best practices, processes, and operational excellence.

🎯 Requisitos

• 5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes. • Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus! • Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue. • Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies. • Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI. • Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results. • Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce. • Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously. • Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams. • Demonstrated ability to balance strategic thinking with hands-on campaign execution. • Curious, collaborative, and results-oriented, with a passion for continuous improvement and experimentation.

🏖️ Benefícios

• Perks may vary based on eligibility/location