Subscription Engagement Lifecycle Marketing Manager

🕒 Maio 13

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $6.000 - $8.000 / mês

⏳ Contrato/Temporário

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Owlet Baby Care

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2013

⚕️ Seguro de Saúde

🧘 Bem-estar

🛍️ Comércio Eletrônico

Healthcare Insurance • Wellness • eCommerce

A Owlet Baby Care é uma empresa pioneira que se especializa em soluções inovadoras de monitoramento de saúde para bebês. Seus produtos, incluindo a Meia dos Sonhos autorizada pela FDA e o Dream Duo, combinam tecnologia avançada para fornecer leituras de saúde em tempo real, como frequência cardíaca e níveis de oxigênio, permitindo que os pais monitorem o bem-estar de seus bebês no conforto de casa. A empresa visa reduzir a ansiedade dos pais oferecendo ferramentas que melhoram a qualidade do sono e trazem tranquilidade para as famílias.

Descrição

• Own and optimize the subscriber lifecycle marketing calendar across onboarding, engagement, retention, win-back, and renewal touchpoints. • Build and manage multi-channel automated subscriber flows—email, SMS, push, and in-app—using platforms like Klaviyo or Braze to deliver the right message at every stage of the customer journey. • Design and execute onboarding programs that drive early product adoption and help new subscribers realize value quickly. • Develop and scale save, win-back, and loyalty programs that reduce churn and re-engage lapsed subscribers with compelling, personalized outreach. • Partner with Product to position subscription features, new tiers, and value-add content to the right audience segments at the right time. • Design A/B testing programs across messaging, segmentation, timing, offers, and creative to continuously improve subscriber engagement and retention outcomes. • Analyze campaign performance, surface actionable trends, and translate subscriber data into strategic recommendations for the broader team. • Collaborate cross-functionally with lifecycle, analytics, product, and brand teams to ensure subscriber campaigns are coordinated, insight-driven, and on-brand. • Manage campaign deliverables and assets across tools to keep programs on track, on time, and consistent with Owlet's voice and standards.

🎯 Requisitos

• 3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models. • 3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging. • 3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms. • Strong campaign planning and project management skills. You can own a program from brief to deployment and everything in between. • Excellent cross-functional collaboration skills and comfort working across product, brand, analytics, and growth teams. • Strong writing and creative instincts. You can identify a compelling message, spot a friction point, and improve a subscriber experience with fresh thinking. • Bonus: hands-on experience with ESPs like Klaviyo, Braze, or similar platforms; familiarity with HTML and CSS for email production is a plus.

🏖️ Benefícios

• Fully remote opportunity • Flex time scheduling